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Page Background ... a lean lottery? DAY 180 Is your lottery... DAY 365 DAY 30 WORK IN PROGRESS.. DAY 60 NEARLY THERE... DAY 120 No market testing STILL NO APP... LAUNCH DAY DAY 1 MOBILE APP COMING SOON! VERSION 2 Simplest product Regular updates Respond to feedback DAY 70 DAY 56 Iterate and learn DAY 1 Continuous fortnightly updates DAY 84 DAY 42 DAY 28 Engage players Check Results More soon... New Features Check Results Store locator More soon... Check Results Store locator Buy ticket More soon... iLottery Coming Soon! Check Results Store locator Instant wins Buy ticket But will players like it...? Drawn-out development Big fanfare Dwindling interest Slow to update