JULY/AUGUST 2016 • Retail Optimization: Marketing, Merchandising, and the Consumer Experience   • APIs: The Open, Fluid, Dynamic IT Infrastructure that Smooths the Path for Rapid Deployment of Innovation • Creating Options for the Modern Consumer: Lottery & Cashless Payments PGRI Lifetime Achievement Award Recipients Tracey Cohen Carole Hedinger Vernon Kirk FEATURED INTERVIEW Arch Gleason Gardner Gurney REMEMBERING AN INDUSTRY GIANT