PGRI Live! eConference April 12 & 13

PGRI Live! eConference April 12 & 13



APRIL 12-13





Producers:  IGT, Pollard Banknote, Scientific Games

Leading Actors:  Abacus Solutions International,  Carmanah Signs, La Française des Jeux (FDJ)

Join us from 1:00 to 3:30 pm on April 12 & 13 for 

The PGRI Live! Retail and Lottery Modernization 2021 as Traditional Lottery sold at retail consolidates its position as the game of the people, and the growth-leader of the games-of-chance industry.  Our goal is to stretch to deconstruct and reconstruct the component parts of “Retail Modernization” to gain insight into the retailer and lottery success strategies for tapping into the underlying drivers of consumer behaviour. 

Monday April 12     Understanding the Modern World

1:00 pm EST: Collision with Tomorrow Introduction  

1:05 pm:  Producers Welcome everyone to PGRI Live!

1:10 pm:  Keynote Speech          Circa 2023:

Love Affair Between Brand Lottery and Consumers Reaches New Heights   

Tracey Cohen, Chief Operating Officer, DC Lottery

1:30 pm:  Modernizing Lottery in the Retail Environment

Michael Martin, Vice President of Retail Solutions, Scientific Games  AND

Jarrod Cummins, Director of Prepaid Services, Kroger Co.

2:00 pm:  Facing the Future with a Spirit of Entrepreneurship and a Passion for Innovation    

Jennifer Westbury, Executive Vice President Sales & Customer Development, Pollard Banknote

2:15 pm: The Future of Retail

Paul Riley, Vice President Retail Innovation & Partnerships, IGT

2:30 pm EST  Roundtable Discussion  The Big Picture Future of the World 

Moderator: Rebecca Hargrove, President and CEO, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA) Chair of Women’s Initiative in Lottery Leadership (WILL)


Stéphane Pallez, Chair & Chief Executive Officer, La Française des Jeux (FDJ)

Doug Pollard, Co-Chief Executive Officer, Pollard Banknote and NeoPollard Interactive

Paul Riley, Vice President Retail Innovation & Partnerships, IGT

Drew Svitko, Executive Director, Pennsylvania Lottery

Sam Wakasugi, Vice President Strategic Business Management, Scientific Games

The pathway to Retail and Lottery Modernization begins with understanding the world we live in, and how we fit into it.  This discussion focuses on consumers as people, whose lifestyle and behavioral patterns are changing in such dramatic fashion.  What are the underlying motivations, aspirations, and priorities of the consumer?  Are traditional market segmentation profiles of age, gender, socio-economic status as relevant as before or do we need to re-imagine how we think about and try to understand our audience?  How will the compressed time-line from new product/new idea introduction to mass-market acceptance affect product development, Consumer Packaged Goods business plans and marketing strategies, and Retail Modernization?  How will people consume information and process marketing/advertising/promotional messages and value propositions?  What are retailers doing to keep people coming into the stores and build a sustainable future along-side the growth of eCommerce?  How are retailers modernizing to keep up with rising consumer expectations?  How is technology enhancing the in-store shopping experience?  What are the leaders in the CPG industry doing to “modernize”, forge an emotional connection, and evolve their relationship to the consumers, and with their channel partners, the retailers?   How are retailer expectations rising to put more pressure on vendors/suppliers to improve operations and retailer support functions and processes?  What exactly is meant by “omni-channel”?  How is the smartphone connection being integrated with in-store messaging, POS, social media and networking, virtual and augmented realities, and product packaging? 

With so much going on … What should we be paying the most attention to?  

Let’s imagineer to paint a picture of what is possible.   

Tuesday April 13      Collision with Tomorrow

  • B2B, Lottery Focus on the Retailer

1:00 pm  CVS Pharmacy rolls out Lottery:  Forging the commercial relationships that are expanding consumer access to Lottery

James Hill, Senior Director General Merchandise, CVS

Michele Swartz, Director of Corporate Sales, Pennsylvania Lottery

1:20 pm:  Modernizing the In-Store Instant Lottery Player Experience

Guillaume Pernette, Interactive Factory Director, La Française des Jeux (FDJ)

1:35 pm  EDT:   Roundtable Discussion  Retailer Support Strategies

Moderator:   Sarah Taylor, Executive Director, Hoosier Lottery; President of MUSL (Multi-State Lottery Association)


Maxwell Goldstein, Vice President Sales Americas, Carmanah Signs

Mary Harville, President & CEO, Kentucky Lottery Corporation

Adam Perlow, Vice President & Chief Operating Officer, Northstar New Jersey

Terry Presta, Head of Business North America, Abacus Solutions International

Frank Taylor, Senior Vice President Sales, Georgia Lottery Corporation

How are big-picture trends driving specific initiatives for Team Lottery and its commercial partners to enhance retailer support?  What are the highest-priority investments that Lottery should be making in modernization, retailer support functions, and in-store digitization?  Does investing in retailer support generate a concrete and measurable financial return to Lottery and its beneficiaries?  How can the entertainment value of Lottery contribute to the retailer’s goal of enhancing the in-store consumer experience? How can we leverage our investment in supporting the retailer into increased support that the retailer gives to Lottery? 

 B2C, Lottery Focus on the Consumer

2:30 pm EST    Roundtable Discussion  Consumer Engagement Strategies

Moderator:  Matt Strawn, President and CEO, Iowa Lottery Authority


Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote

Gregg Edgar, Executive Director, Arizona Lottery and Chair of Marketing & Promotion Group for MUSL (Multi-State Lottery Association)

Gordon Medenica, Director, Maryland Lottery and Gaming Control Agency, Lead Director Mega Millions

May Scheve Reardon, Executive Director, Missouri Lottery and Chair of Powerball Group

How are consumer lifestyle trends re-shaping the way people shop and play Lottery and games of recreation?  What are the marketing and promotion strategies that will capture the attention and hold the interest of the modern consumer and next-generation players?  How are Lottery POS's modernizing and how is digitization transforming the in-store shopping experience for the players? How are Players and VIP Clubs and Loyalty Program being integrated into the player journey across all channels and game categories?  How can Lottery leverage its massive retailer network to further differentiate itself from other recreational games and preserve or increase its share of the gaming market? 







Leading Actors:


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