|Attorney General Lisa Madigan said she has decided to "formally disapprove" a Dec. 9 termination agreement between the Lottery and the controversial private firm that's managed it, Northstar Lottery Group.|
"It's very critical as we move into this new era we focus on the fact that we will be competing with those that have had the capacity to brand themselves," Massachusetts State Treasurer Deborah Goldberg said, pointing to organizations like Wynn Resorts, which received a license to build a casino resort in Everett. The state lottery, she said, has never had that kind of brand recognition. "So what we want to do is be able to brand, but also (advertise) through mobile and through digital, Goldberg said.
SMART-TECH 2015New York Marriott Marquis in New York City Times Square
1535 Broadway, New York, NY 10036 The full conference registration package includes entrance to all education sessions, presentations, two breakfasts and two luncheons (on Tuesday and Wednesday), coffee breaks, and three evening receptions Monday, Tuesday and Wednesday. For more information or to register by phone please call 425-449-3000. Visit www.publicgaming.org for conference updates.
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PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join is in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.
Public Gaming Magazine January/February 2014