LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015       PLATINUM SPONSORS                   
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Today, Governor Rick Scott appointed Tom Delacenserie as the Interim Secretary of the Florida Lottery upon the resignation of Cynthia O’Connell who recently announced her October 1st departure to explore opportunities in the private sector. Governor Rick Scott said, “Cynthia has been part of my team since my first year in office and she has done a tremendous job serving Florida families.  Under her leadership, the Florida Lottery has achieved record sales, and last year the Lottery transferred over $1 billion to Florida’s education system.  Cynthia’s constant marketing efforts have not only enhanced our school system, but given many Florida students the opportunity to excel in the classroom.  I truly appreciate her dedication to making Florida the best state in the nation for families and our students, and I hope she will continue using her skills to serve our state even as she moves on to other career opportunities.
"We're proud to once again partner with five of Florida's great educational institutions that receive essential funding through Lottery revenue, while offering a promotion our players and college football fans will enjoy," said Florida Lottery Secretary Cynthia O'Connell. "In conjunction with the five college football teams, we are able to offer our players an amazing variety of prizes and generate additional funding for Florida?s students and schools."
“Sriracha sauce has a dedicated base of fans that enjoy its spicy hot taste,” said Jill Marshall, Acting Lottery Director. “With such loyal fans, we felt a Scratch game with a sriracha scent would have a unique appeal for our players. And to our knowledge, Hot Sriracha is the first sriracha-scented Scratch game ever made.”

Mag. Harald Neumann, CEO NOVOMATIC AG: “With this semi-annual result we were able to demonstrate once more that our strategy as an internationally active gaming technology group proves to be the correct way to success. Being a full service supplier to all segments of the gaming industry is one of our primary assets. In spite of aggravated general conditions we were able to increase our revenues. A significant growth in turnover was achieved in the UK, Spain and Italy.”
During a recent hearing Chairman of the House Judiciary Committee, Republican Rep. Bob Goodlatte of Virginia said, ”The right to determine each state’s path resides in a state. It has not been, nor should it ever be, determined by the federal government. Several states have chosen to move beyond the nationwide gambling that has been established for decades, multistate lotteries like Powerball and MegaMillions. Many states have had decades of horse or dog racing with licensed on-site betting. Some states, like Maryland, created officially sanctioned “Off Track Betting” parlors to increase the legal opportunities for gambling on horse racing. And recently some states, such as New Jersey, have successfully begun utilizing technological solutions to allow people to play Internet-based casino games. These states are able to do so because they restrict play to those people who are physically within that state’s boundaries. Georgia does so with online lottery sales, and each of these states have witnessed a corresponding increase in state revenues."   Federalism, and the 10th Amendment to the Constitution, is sacrosanct. There is an effort underway, financed and promulgated by special interests, to trample on the Constitution in order to prohibit states from legalizing online gambling. In the House, the Restore America’s Wire Act, H.R. 707, introduced by Republican Rep. Jason Chaffetz of Utah, chairman of the House Committee on Government Reform, in an effort to trample federalism for an activity that some don’t like. Not only does the Chaffetz bill ban all state-legalized and -regulated Internet gambling, the bill also rolls back state laws regarding the sale of lottery tickets on the Internet.
“Everyone wins when the public plays the New Jersey Lottery games because lottery revenue benefits residents across the state,” said Carole Hedinger, Executive Director. This month, instant ticket sales contributed an estimated $32 million towards those causes, getting fiscal year 2016 off to a great start.” New Jersey residents benefit from Lottery funds generated by ticket sales. Lottery revenue supports educational programs, grants and institutions across the State. Since its inception in 1970, the New Jersey Lottery (NJLottery.com) has contributed more than $23 billion to the State in support of education and institutions. Among its beneficiaries are: veterans homes, colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.
“We began a number of new strategies this year and players responded,” said David Barden, lottery CEO.  “Our partnership with players, retailers and the legislative community continues to make it possible for our children to focus on their studies rather than on finding money to pay for tuition.”
"The Powerball game has been redesigned several times in its 23-year history to meet the expectations of the playing public," New Jersey Lottery Executive Director Carole Hedinger said in the news release. "Powerball players are motivated by larger jackpots, and that's what these game changes are designed to create. In addition, the new Powerball game will offer players significantly increased non-jackpot prizes that have better odds of being won."

Good marketing tells a story. Great marketing changes consumer behavior. It moves consumers to believe something new or different that translates into behavioral change.
McCann New York has been doing some fun things for the NY Lottery lately, like its search for a missing millionaire from earlier this month. Today, to promote the nearly record-breaking $34 million jackpot for the New York Lotto tonight, it's literally stopping traffic in the city.
“Adding Mots cachés to our online game offering is in line with Loto-Québec’s plan to adapt its commercialization tools and communications to consumer trends,” said Simon Patenaude, President of Lottery Operations at Loto-Québec.  “Our 21 Expérience games place us among the pioneers of this niche in North American.” Expérience games, including well-known Monopoly and Battleship, allow players to have fun with simple and easily accessible interactive games, more often than not on their mobile devices. Loto-Québec, 45 years of entertainment - Loto-Québec's mission is to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. Entertainment is at the heart of its activities.
To be a great marketing leader in the future you'll need to be crazy about your industry in addition to being crazy about marketing.

To move toward that vision, the industry is evolving from an impression-centric paradigm (what does this piece of media cost, how many impressions will it generate and what does the audience look like?) to a user-centric paradigm (what are the characteristics of this particular user at the point at which they encounter my brand?).
"Birth years are probably the most frequently played PLAY 4 numbers, following repeating numbers and sequential combinations, like 1111 or 1234," said Florida Lottery Secretary Cynthia O'Connell. "Lottery players enjoy playing numbers that have sentimental value to them, be it birthdays, anniversaries, their former sports jersey or just numbers they feel are lucky to them. We're excited for these players whose favorite numbers were drawn, turning them into big winners!"
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, embrace them, dig deeper and offer a way out the other side.
Lottery corporation CEO Jim Lightbody says the casino reflects his organization's long-held vision to provide the city with "an outstanding gaming facility."
President Bronislaw’s official release stated, "Under the present legislation the following activities: card games, dice games, gaming machines, cash bingo, betting and lottery audio texts can be carried out only in the form of a joint stock company or a limited liability company, established on Polish territory.” The EU gambling market is estimated at approximately 84.9 billion euro annually (yes, you read that correctly), with a yearly growth rate of 3%.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome






LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
CLICK to Register for lottery -Complimentary  

**Eden Roc Hotel room block  is now sold out please call us @425-449-3000  if you need a room we saved a few rooms.
 

Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:

 

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission.  It is starting to happen in a big way.  Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design.  Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.   

 

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

 

Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

 

Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers.  As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

 

Betting on Interactive

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?

 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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