Gov. Rick Scott’s second-term management team continues to take shape with December appointments and reappointments “Under Secretary O’Connell’s leadership, the Florida Lottery brought in record sales resulting in an all-time record transfer to Florida’s Education Enhancement Trust Fund,” said Scott. “She is committed to continuing to maximizing funding for education.” O’Connell was appointed Lottery Secretary in 2011 and is a former advertising manager for First Florida Bank Inc. The Lake City native leads a lottery staff of about 400 and a network of more than 13,000 licensed retailers of lottery games

"I am eager to begin my role with the OLG Board and management team at this critical point in OLG's transition," said Stephen Rigby "I will be focused on helping to ensure OLG is offering its customers the best possible lottery and gaming entertainment experience for the benefit of the people and the Province of Ontario
The North Dakota Lottery offers five multi-state games, and ticket sales are highly dependent on big jackpots, Miller said. North Dakota also experienced record lottery sales in 2012 and 2013, and Miller said the number of jackpots during those two years resulted in player fatigue in 2014, with some players waiting for bigger jackpots before jumping into the game.  “You can’t continually sustain that growth,” he said, adding, “We’re very pleased with the results of the lottery.”
Rebecca Hargrove, chairwoman of Monopoly Millionaires' Club and president and CEO of the Tennessee Lottery, said officials want to learn from the game, which was aimed at players who have asked for prize money to be split between more people.   "Every project gives you the chance to experience and grow," she said in a statement. "As with any other consumer good, our goal is always to provide a game that players want."
“In any industry, innovation is the name of the game,” said New Mexico Lottery CEO David Barden.  “We will continue to innovate on behalf of players who have asked for a game that shares the wealth among many winners rather than makes only a few people extraordinarily rich.”

“Lotteries developed the MONOPOLY MILLIONAIRES’ CLUB game concept based on feedback from players across the nation who desired a game with the potential to make many people millionaires rather than just one person winning many millions,” said Alice Garland, executive director of the N.C. Education Lottery. But sales have disappointed the participating lottery agencies, Garland said. The focus now will be on reviewing and improving the game to create one “ truly entertaining to our players and one that they will really enjoy," Garland said.








WORLD LOTTERY SUMMIT Photos Rome


Visit www.publicgaming.org for Early Bird Registration.
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.

Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.

Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”. PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join us in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
feed-image Feed Entries