The Kentucky Lottery Corp. directors took a major step toward online ticket sales at a meeting Friday by choosing to negotiate with GTECH to develop the computer-based system for what is being called iLottery services and games. Lottery president and CEO Arch Gleason said the outcome of the negotiations will determine what games will be offered online as well as when and how the ticket sales will be handled. He said the best initial candidates for online ticket sales are probably Powerball and Mega Millions.
FortuneCookieAdvertising.com will be distributing almost 1 million fortune cookies in over 70 Chinese restaurants throughout Kansas City, St Louis, Springfield, Jefferson City and Columbia. This is the first time the Missouri Lottery has implemented this form of advertising. Missouri Lottery officials said they are tapping into this large audience by sponsoring the fortunes and lucky numbers inside the cookies, creating a fun way for players to pick their number for various lottery games. "The Missouri Lottery is continually searching for fun and innovative ways to reach new players," said May Scheve Reardon, executive director of the Missouri Lottery. "What could be more unique than using fortune cookie messages? We're anxious to see how customers respond to this new advertising medium."
Dating back to the 19th century, the Fat One is a cultural institution in Spain, where people stand in line for hours at certain sales points considered to be “lucky,” and tickets get sold months in advance.  The state agency hired advertising firm Leo Burnett to produce this year’s series of spots, said Selae president Inmaculada García Martínez.  Each commercial tells a short and moving story about ordinary people and how the lottery touches their lives, often indirectly.  Juan García Escudero, creative director at Leo Burnett, said they knew the focus had to be on the word “sharing.”  “The lottery is won by work colleagues, by people you see down at the corner bar, by relatives. We are all participating, really,” he said. Hence the decision to make this year’s slogan “The best prize is sharing it.”

Analyst firm Gartner forecasts there will be 25 billion things connected on the internet by 2020
Customer Acquisition was the key in a product-selling word.  Customer Retention is the key in a services-based world, and it’s all a services-based economy now.
A lot actually.  These are brands developed through the most advanced and creative application of data-analytics methodologies.

This legal dispute could result in a clarification of where Tribal sovereignty ends and states’ rights begin.  Does “sovereignty” entitle Tribes to offer internet gaming to residents located outside of their sovereign land?
Derik Mooberry, Group Chief Executive, Gaming
James Kennedy, Group Chief Executive, Lottery
Jordan Levin, President, Interactive
A bill that would have legalised casino gambling died when Japanese Prime Minister Shinzo Abe dissolved parliament on Friday. That means lawmakers cannot pass regulatory legislation next year, making it highly unlikely that any casinos will be ready in time to profit from tourists arriving for Japan’s 2020 summer Olympics. Developing new markets is important for casino companies as China’s corruption crackdown and a slowing economy curb revenues in Macau, the world’s biggest gaming hub. October revenues in Macau fell 23 %, the largest monthly drop on record. Japan is seen as the biggest unclaimed prize, a market that research firm Union Gaming estimated would generate $15 billion in annual revenues, more than double what Las Vegas recorded last year.
"Completing the Bally transaction brings together two exceptional organizations with a common culture of innovation and customer focus," said  Gavin Isaacs President and Chief Executive Officer of  Scientific Games "We are excited by the opportunities that will be created by combining each organization's core strengths in developing engaging gaming entertainment products, advanced technologies and systems, and providing value-added services to help our customers grow their revenues."
The decision from U.S. District Judge Michael Shipp was the expected outcome since the judge had ruled similarly in the past.  The state, locked in a legal battle with the NCAA and four professional sports leagues, is expected to appeal to a higher court.  "We are going to continue pursuing every legal option available," State Senate president Steve Sweeney said in a statement Friday. "The economic impact that sports wagering can have on New Jersey is far too important to simply shrug our shoulders and move on."  The ruling comes just over a week after NBA Commissioner Adam Silver said he supports legalizing sports gambling. Silver is the first commissioner of a major U.S. sports league to make such a stand.
“Over the past 23 years, GTECH’s flexible technology solutions and marketing insights have supported the Missouri Lottery’s innovative approaches and multi-faceted portfolio,” said GTECH Americas President and CEO Jaymin B. Patel. “Through this agreement, our robust, forward-thinking solutions will help to ensure that the Lottery continues to grow and raise funds for good causes." “The Missouri Lottery is continuously seeking new ways to increase profits for public education through strategic innovation,” said Missouri Lottery Executive Director May Scheve Reardon. “This agreement with GTECH will continue to drive the Lottery’s performance to greater levels as technology and player demographics evolve.”







WORLD LOTTERY SUMMIT Photos Rome


Visit www.publicgaming.org for Early Bird Registration.
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.

Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.

Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”. PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join us in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.

Social Media

What Uber and Lady Gaga Can Teach You About Analytics
A lot actually.  These are brands...
What is Social CRM & why do you need it?
Social CRM is a philosophy and a b...
It's Not Your Father's Sale Anymore-
Research indicates 60% of the buyi...
Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
feed-image Feed Entries