|“With $1, $2, $5 and $10 games available for play, Set For Life truly offers something for everyone,” said Texas Lottery Executive Director Gary Grief. “We expect this to be another successful suite of scratch-off games for the Texas Lottery and look forward to the revenue it will generate for public education.”|
Webcast Image Webcast - Live Q2 2015 Scientific Games Corporation Earnings Conference Call 08/03/15 at 5:00 p.m. ET
|Rebecca Hargrove, President and CEO of the Tennessee Lottery, having just completed her 30th year with various states' lottery programs, served as CEO of the Georgia program before stepping across the border to get Tennessee's lottery up and running. Hargrove's experience and influence no doubt have been a large part of why the Tennessee lottery is successful. One innovation, for example, is the introduction of 46 new scratch-off instant tickets. The instant-ticket games last year accounted for 83 percent of total sales.|
|About $4.4billion has been raised over the last eight decades -950 community groups share in Lotterywest Grants.|
|Iowa Lottery CEO Terry Rich said "Our scratch-ticket sales led the way to some really strong numbers for the year," Rich said in a news release. "We've concentrated on diversifying our product mix in the field and keeping a variety of games on the market to give customers choices. We do our best to take care of the behind-the-scenes work so our players can just have fun and dream a little."|
|Tony Bitonti, OLG's senior manager of media relations, said the process to privatize the lottery operations is continuing. “We are working through the RFP stage and all of the proponents are still actively engaged,” Bitonti said. The announcement of a lottery service provider is still expected 2016. like table games and slot machines – would generate an additional $74 million. The modernization process, which OLG embarked upon more than a year ago, is designed to create an additional $1.3 billion to the government annually by privatizing its lottery and gaming operations. The OLG will continue to oversee operations through legislative requirements.|
|“Fast Play is an exciting new game style that offers players fast-paced games with immediate results and cash payouts,” said Carole Hedinger, New Jersey Lottery Executive Director. “Various game themes and price points keep the Fast Play games engaging to play and loaded with cash prizes.”|
Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission. It is starting to happen in a big way. Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design. Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.
Building out the multi-state platform for Big-Box Corporate Account Retailers
Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations. Now, substantial progress is being made to meet the needs of these multi-state retailers. What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel?
Bricks & Clicks: The merging of Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online. How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do? How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives?
Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers. As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Betting on Interactive
Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information? How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?