“Our efforts are based on the idea that it’s better to have a large number of people, each buying a few tickets, rather than a smaller number of people playing more,” said Virginia Lottery Executive Director Paula Otto. “We were able to grow the number of people playing by two percent, resulting in record profits for education in the Commonwealth.” “The Lottery sales staff places a priority on increasing the number of retailer partners and working to build sales with our existing partners,” said Otto. “Customers who come in to buy lottery tickets usually make other purchases as well, which is good for business, especially at smaller independent stores.”
“When we launched our Internet gambling site in August 2004, we were the first lottery in North America to sell products online,” said James Reilly, Atlantic Lottery’s Senior Manager, eCommerce. “For 10 years now, Atlantic Canadians have been enjoying a range of entertaining products with us, online. Today’s alc.ca offers players big jackpot lottery games LOTTO 6/49 and LOTTO MAX, their favourite regional draw and PRO•LINE games, and online-only offerings iBingo and Pick’n Click. We offer our players the convenience of playing at home at the only legal, regulated Internet gambling site in Atlantic Canada today.”
"When we launched our Internet gambling site in August 2004, we were the first lottery in North America to sell products online," said James Reilly, Atlantic Lottery's Senior Manager, eCommerce. "For 10 years now, Atlantic Canadians have been enjoying a range of entertaining products with us, online. Today's alc.ca offers players big jackpot lottery games LOTTO 6/49 and LOTTO MAX, their favourite regional draw and PRO•LINE games, and online-only offerings iBingo and Pick'n Click. We offer our players the convenience of playing at home at the only legal, regulated Internet gambling site in Atlantic Canada today."

"Our research continues to show that lottery players value game enhancements that improve their chances of winning, and GTECH remains focused on game innovations that will drive lottery profits,” said GTECH Senior Vice President of Lottery Product Marketing Stefano Monterosso. “Our customers are always looking for innovative ways to improve their players' favorite games. We believe that Plus or Minus is an excellent opportunity for lotteries to do just that on numbers games, and we are happy to be able to offer preferred pricing to our customers."
“In talking with legislators who were there at the time, there was a great fear of the unknown,” said the Kentucky Lottery’s President and CEO Arch Gleason. “The level of concern was high as to what kinds of ads we would run, and specifically there was anxiety that we may run ads which would overpromise benefits. Given that level of nervousness, the beneficiary advertising restriction was put in place.”
Wyoming Lottery CEO Jon Clontz and Wyoming Lottery Board Chair Brian Gamroth performed a ribbon cutting ceremony at 11:45 a.m. at the celebration in Sheridan
Figures compiled by the Fantasy Sports Trade Association estimate 41 million people in the United States and Canada play some kind of fantasy sports. Daily fantasy play is still a small fraction of that, but growing fast, with FanDuel expecting up to 500,000 players for the upcoming NFL season.





Lottery Expo 2014 Conference September 9 to 11 Eden Roc Miami Beach Hotel    Hosted by Public Gaming Research Institute and the Florida Lottery

Click here to make Room Reservation at Eden Roc Hotel - hotel still selling at $199 don't wait if you need a room.

Vendor Conference Registration Click Here        Government and Lottery Registration - No Charge to attend- Click Here

PLATINUM SPONSORS
                

Silver Sponsors  

       
            

Exhibitors             

Lottery Expo 2014 Conference Preliminary Program

September 9 to 11

Eden Roc Miami Beach Hotel    www.edenrocmiami.com

Hosted by Public Gaming Research Institute and the Florida Lottery

Platinum Sponsors:

GTECH, INTRALOT, HUDSON ALLEY SOFTWARE, LINQ3, SCIENTIFIC GAMES

Silver Sponsors and Exhibitors:  Arrow International, Camelot Global Services, Carmanah Signs, Diamond Game, InComm, Jumbo Interactive, Pro-Lite

Tuesday, September 9:

WELCOME RECEPTION:  5:00 to 7:00 pm   Sea Breeze Terrace

Wednesday, September 10, 2014                            
8:00 to 9:00 AM: Continental Breakfast

9:00 AM.  Paul Jason, Chief Executive Officer, PGRI, opens the conference sessions

Keynote addresses:

Cynthia O’Connell, Secretary, Florida Lottery, Co-Host Lottery Expo

Gary Grief, Executive Director, Texas Lottery,

President of the North American Association of State & Provincial Lotteries (NASPL)

Coffee Break

Panel Discussion:  Multi-Jurisdictional Games, promotional campaigns, and marketing strategies Creating truly national brands requires national advertising, marketing, promotion, and distribution.  Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort.  Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs?  Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show.  How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives?  What are some actionable ideas for additional nation-wide promotions and marketing campaigns?

Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery

Panelists:

Leslie Badger, Vice President Systems Marketing, Scientific Games Corp.

Connie Bloss, Vice President Marketing, Pennsylvania Lottery

Alice Garland, Executive Director, North Carolina Education Lottery

John Martin, Assistant Director, Maryland Lottery

Terry Presta, Executive Director, Kansas Lottery

Panel Discussion: Monopoly Millionaires’ Club

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation, Executive Vice President World Lottery Association (WLA)

Connie Laverty O’Connor, Senior Vice President & Chief Customer Officer, GTECH Corp.

Terry Rich, Chief Executive Officer, Iowa Lottery Authority

Steve Saferin, President Properties Group & Chief Creative Officer, Scientific Games Corp.

Chuck Strutt, Executive Director, MUSL (Multi-State Lottery Association)

12:30 to 1:30 pm: Luncheon

Awards Ceremonies

Major Peter O’Connell Lottery Industry Lifetime Achievement Award

Sharp Award for Good Causes

Rebecca Hargrove Award for Mentorship

Turning Vision into Reality: Presentations from Conference Sponsors

Panel Discussion:  Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.

Moderator: May Scheve Reardon, Executive Director, Missouri Lottery

Panelists:

David Barden, Executive Director, New Mexico Lottery

Daniel Cage, Chief Executive Officer, Linq3

Larry Colatosti, Director, Retail Sales, Ontario Lottery & Gaming Corp.

Tom Dolan, Regional Sales Manager, Florida Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace

Thursday, September 11

9:00 am Tom Delancenserie, Vice President Sales, Florida Lottery

Panel Discussion:  Content Marketing is being used to build a deeper connection with your customer. Connecting Lottery with a new generation of consumers means thinking and feeling like them - and building relationships based on that emotional connection.  It’s about telling a story more than selling.  It’s about re-branding, re-shaping our image so that everyone feels that Lottery “is for people like me”, it’s about integrating digital technology and retail merchandising strategies so that we are talking with our customers rather than at them so that consumers embrace Lottery as part of who they are and want everyone to know it.  How is Lottery evolving its approach to create this emotional connection that drives sales?  How can Lottery leverage the promotional power of the Internet to drive Retail sales.  How can marketing and promotional strategies integrate the on-line and off-line worlds to drive sales at land-based Retail?

Moderator: TBA

Panelists:

Gary Gonder, COO and Director of Marketing, Sales and Communications , Missouri Lottery

James Hutchinson, Vice President – Marketing, Georgia Lottery Corporation

Larry Loss, Executive Vice President, Iowa Lottery

Wendy Montgomery, Vice President Lottery Marketing, Ontario Lottery and Gaming

Nikki Orcutt, Vice President Marketing, West Virginia Lottery

Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Turning Vision into Reality: Presentations from conference sponsors

Coffee Break

Gordon Medenica, Lottery Industry Consultant, Former Director of New York Lottery, Former President of NASPL

Ryann Petit-Frere, Manager Digital Strategy, California Lottery

Casey McKenzie, Senior Principal Consultant, Impact 21 Group

Luncheon: 12:30 to 1:30 pm

Presentations:

Lucas Baffetti, General Manager of Loteria de San Luis

Konrad Komarczuk, Director of Innovation, Totalizator Sportowy (Polish Lottery)

Juan Torres, Administrative and finance manager of Grupo slots

Panel Discussion: Bridging the gap between the online and off-line worlds

Lottery and its retailers both want to drive sales performance by consolidating their position with current customers and attracting new customers.  Lottery has always been a powerful driver of store traffic in the off-line world.  How can Lottery do the same in the on-line world?   How can Lottery and its retailers work together to build the omni-channel model that is so key to accomplishing our shared objectives? Retailers know they need to connect with their consumer via Internet and Mobile app’s and are doing that.  How can Lottery help them?  How can Lottery consolidate its position as a valued partner to its retailers, while promoting the adoption of the Internet channel to connect with the consumer?

Moderator and Panelists: TBA

Closing night Reception

Conference website: www.PublicGaming.org  

Video-recording website: www.PGRItalks.com 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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