Public Gaming Magazine May/June 2016

May/June 2016 // PUBLIC GAMING INTERNATIONAL //

Mobile Apps

For years, the lottery industry predicted

that mobile would one day become as

important as the internet—or even

more so. It’s why Scientific Games

creates interactive customer solutions

with the mobile interface as the first

consideration.

“We are currently the leading provider of

mobile apps in the lottery industry, with

one in four U.S. lotteries using a mobile

app developed by Scientific Games,” said

Lightman.“Mobile apps are central to our

digital solutions, offering features in the

areas of convenience, promotions,

loyalty, rewards and iLottery.”

Lightman said the company’s mobile

apps include advanced features like bar

code and ticket scanning that enables

players to see if their ticket is a winner. The

technology also offers promotional“push”

notifications to alert players to new

opportunities, as well as eCommerce that

allows players to buy lottery games from

their phone in jurisdictions where this is

permitted by regulations.

Base features of mobile apps include

core program functionality such as

account

access,

new

account

registration, game information and

member entry history, along with

point balances.

Advanced features leverage the latest

mobile technology, including GPS for

retail lottery location, targeted

notifications and promotions, and

the camera for ticket validation and

ticket entry.

As a real-world example, the Tennessee

Education Lottery has experienced

great success with its mobile ticket

scanning capability. Within 30 days of its 2013 launch, its VIP app

had been downloaded more than 14,000 times. As of April 31,

2016, the app has been downloaded more than 240,000 times

and elicited nearly 77 million ticket entries.

Predicting the Future

Looking ahead, Scientific Games will continue to develop

advanced, open technology platforms, interactive content and

games for an increasingly changing marketplace – all focused on

broadening player engagement and lottery revenue opportunities.

While players are driving gaming product convergence, the

company’s innovations are also guided by megatrends

happening in many different consumer segments.

Scientific Games’ Shared Services Platform

group and iLab track across the lottery,

gaming and interactive sectors—and

are tasked with developing new

concepts based on a holistic view

that encompasses casinos, lotteries,

mobile, web, retailers, regulators

and players.

Focusing

technical

innovation over a two- to five-year

period, the iLab seeks to develop

technology that can be used across any or

all verticals, with a goal of continuing a

tradition of strong, insight-based interactive

gaming products for decades to come. In a

very real sense, the iLab is a “think tank” that looks as far into the

future as possible, identifying emerging platforms or game

delivery methods that others might not yet see on the horizon.

With 15 years of innovation in the industry’s newest channels,

Scientific Games has firmly established the company as the

leader in lottery interactive – from loyalty and bonusing

solutions to mobile apps, second-chance promotions,

iLottery and eGames. Blending science with art to deliver

what today’s consumers want, sometimes before tomorrow

arrives, Scientific Games’ mission is to create the world’s best

gaming and lottery experiences.

Convenience

Promotions

Loyalty

Rewards

iLottery

Scienti c Games’ mobile apps serve a wide

variety of customer needs.