Public Gaming Magazine May/June 2016

// PUBLIC GAMING INTERNATIONAL // May/June 2016

From loyalty and bonusing solutions to

mobile apps, second chance promotions, iLottery and

eGames, Scientific Games innovation has resulted in a

portfolio of world-leading lottery interactive solutions.

Since the early 2000s, the company’s insights

analysts, internet and mobile technologists and

marketing

strategists

have

collaborated with game

designers and creative

teams, demonstrating

what happens when

science meets the art

of interactive.

Continually focused on

advancing

technology,

content and solutions for

its global lottery and

gaming customers, the

company is very tuned

in to what today’s

consumers want—and

discovering new ways to

deliver it.

As a result, Scientific Games has delivered more

distinct mobile and web-based projects to global

lottery organizations than all major lottery suppliers

combined—in diverse regulatory environments, international

languages, and with technology architected to allow

multi-channel distribution and third-party integration. To date,

the company has delivered over 600 digital programs and

promotions to more than 45 lotteries around the world.

“We’re engaging and connecting players with lottery games

on mobile, web and at retail point-of-sale in new ways that

expand beyond their initial purchase and play,” said

Michael Lightman, Senior Vice President,

Interactive Products for Scientific Games.

“From the player’s perspective, interactive is

all about offering more excitement and

more chances to win.”

Lightman said the

players who register

online for extended

play experience a

deeper connection,

and this enhanced

engagement leads to

e n h a n c e d

actionable player

insights for the

lotteries.

“More

registered

play

means

insights on player

preferences

for

game

themes, brands, play styles, price point

and prize structure,” he said. The Digital

Content Studio at Scientific Games leverages

these insights to create even more innovative lottery

games and promotions.

WHERE

Science

MEETS THE

Art of

Interactive

First launched with the Arkansas Lottery, the Loyalty Plus

program is now o ered in nine states, with more than one million

registered members.

Insight, innovation lead to a portfolio of lottery digital solutions