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// PUBLIC GAMING INTERNATIONAL // May/June 2016
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// PUBLIC GAMING INTERNATIONAL // May/June 2016
Player engagement is enhanced by a portfolio of tools that
includes a dynamic shopping cart, real-time display of all game
offerings and flexible prize redemption. Player account
management is enabled by the creation of profiles, each
offering more insight into how and what players like to play.
eGames
“Instant game players are seeking a chance to win prizes
instantly in a casual online environment,” said Lightman. “Our
eInstants deliver this by combining proven social gaming
engagement techniques with instant game design visuals and
math models.”
Scientific Games has also learned from interactive social gamers
that winning isn’t always about cash. So the company also
makes lottery games more fun—creating more chances to
win—because value can sometimes motivate players beyond
cash toward a more meaningful social, game-winning
experience.
“The ability to post wins on
social leaderboards, and
redeem winning points to
purchase
exciting
merchandise
from
an
online store, drives eGame
engagement,”
said
Lightman. “We offer a
steady stream of innovation in this area,
including freemium, second-chance,
Fun Play™
and
Skill-With-Reveal™
games. All of these expand the value of
the game and deepen player
connection to the lottery’s brand.”
Skill-With-Reveal
games can be
executed as a mechanism for
awarding prizes or in a just-for-fun
capacity, as determined by the rules and regulations governing
the lottery.
Lotteries that are unable to offer internet components in their
games can utilize this new category of games for entertainment
purposes only by simply eliminating the reveal component and
leveraging the games themselves to engage new and existing
players in a more social competition.
Scienti c Games’ eGames extend the playing of popular games to an
online platform.
(virtual pet gold fish accessories,
advance
in
levels,
decorating
aquarium) were made. Over 810,000
instant games sold, representing a retail
value of more than U.S. $1.62 million.
Indexing at 141, the game is performing 41 percent better than
the average of any other Ohio Lottery game in its price point in
the last fiscal year.
iLottery
“The heart of any iLottery initiative is the catalog of games,” said
Lightman. “A common ingredient across all successful iLottery
programs is the breadth of content, offering something for
everyone. Scientific Games supports all of a Lottery’s existing
game categories, and can complement these with a wide array
of new and innovative themes.”
Success centers around introducing current players to the
convenience and interactivity of the iLottery channel; engaging
new and in particular, players not previously interested in lottery
by integrating newmedia and social interaction; and developing
all players into more active Lottery consumers in planned and
responsible ways.
Scientific Games is an iLottery
pioneer with 13 customers
currently operating; the first
was Lotto Bayern (Germany)
in 2001. Since then, the
company has developed a
comprehensive
suite
of
interactive gaming solutions
and services for iLottery and
player
subscriptions,
extending
engagement to an eCommerce platform
that enables players to make purchases
online. In North Dakota and North Carolina, where
Scientific Games supports iLottery draw game
subscriptions, players can purchase a single ticket in the next
draw (beginning June 2016 in North Carolina), and/or a
subscription up to 12 months of draws, configured to each
lottery’s individual rules.
Once the player registers and sets up a subscription account,
purchases can be made through credit (North Dakota only) or
debit cards as well as through an electronic funds transfer.
Players receive email alerts if their numbers are drawn.