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May/June 2016 // PUBLIC GAMING INTERNATIONAL //
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• Participate in the socioeconomic achievements in priority sec-
tors such as education, security, disaster and emergency services,
health, culture and sport, fight against unemployment and pov-
erty by the creation of income-generating jobs and activities
• Organize seminars, congresses, conferences, general assemblies
and frames of dialogue for capacity building
• 4 technical committees: Security, Corporate Social Responsibil-
ity, PMU, Sports Betting
• The committees will be the drivers that will help all the ALA
members get certification and operate according to the highest
international standards and best practices
In March 2014, Mr Younès El Mechrafi was elected General Sec-
retary of the African Lotteries Association. Since his election, the
ALA organized many seminars as the CSR/Responsible Gaming
Seminar in Abidjan, Ivory Coast, in March 2016 and the sports
betting seminar that took place in Dakar, Senegal in November
2015. Both seminars gathered more than 80 participants with high
quality speakers coming from different countries of the world.
MDJS also signed many partnership agreements with African
Lotteries such as: Ivorian National Lottery (LONACI), Senega-
lese National Lottery (LONASE), Burkinabe National Lottery
(LONAB), PMU Mali.
These partnerships enable those lotteries to benefit from the
support of MDJS and its proven experience in responsible gaming
and governance. MDJS also brings its expertise in sports betting.
In this context, MDJS has been rewarded in April of this year,
during the Africa Hub, an African investors and entrepreneur-
ship fair. The 2016 edition, under the theme “Entrepreneurship
as an accelerator of economic emergence of the continent” aims
to encourage African leaders and entrepreneurs to develop their
business in order to promote the economic emergence of the con-
tinent, and to emphasize the South-South cooperation.
MDJS was thus awarded the prize of South-South cooperation,
rewarding its cooperation strategy and its African focus.
DISTRIBUTION & ONLINE
• 1500 Point of Sales all overMorocco. All the products are spread over
the distribution network (lottery stores, cafés, bookstores, stationery
stores, phone shops, tobacconists, newsstands, grocery stores).
• Number of POS that sell instants : 600
• No Sport Betting Shops
• Online games :
www.mdjsjeux.ma,launched in October 2011 :
Chrono, Instant Tickets, Cote&Sport
• Online represents only 1% of the turnover.
■
Youne’s El Mechrafi Interview
…
continued from page 14
TOTAL REVENUES IN EURO’s
(1 Euro = 11 dirhams)
PORTFOLIO MIX
Fast Draw: CHRONO / Instant Tickets: GRATTEZ GAGNEZ
/ Sport Betting: COTE & SPORT, TOTO FOOT)
(Sales are increasingly driven by Sports Betting.
In 2015, Sport Betting represented 70% of the product portfolio.
)