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// PUBLIC GAMING INTERNATIONAL // January/February 2016
XX
// PUBLIC GAMING INTERNATIONAL // January/February 2016
Consumers are driving a world of innovation, integration
and convergence in lottery and gaming, creating a need
for world-class technology systems that has
never been stronger. While previous
megatrends like social media have
represented a fast track to
meeting changing consumer
needs, innovation is largely
driven by systems that o er
open
architecture
to
accommodate exibility and a
continued responsiveness to
growing and changing player,
lottery and industry needs.
CONNECTING
PLAYERS
WITH DEEPER
CONTENT
At the player level, market
research shows that players
increasingly want to move
seamlessly across verticals for
gaming
entertainment.
The
surprisingly
large
crossover
plays out in interesting ways*:
•
50% of instant game players also
play casino slot machines
•
75% of slot machine players also
play lottery draw games
•
74% of slot machine players also play
lottery instant games
*Source: Scienti c Games Player Segmentation Study, 2015
Insights Into Systems
Technology
Consumers leading the way to convergence
XX
// PUBLIC GAMING I TERNATIONAL // Janu ry/February 2016
Consumers are driving a world of innovation, integration
and convergence in lottery and gaming, creating a need
for world-class technology systems that has
nev r been stronger. While previous
megatrends like social media have
repres nted a fast rack to
meeting changin consumer
needs, innovation is largely
driven by systems that o er
open
architecture
to
accom odate exibility and a
conti ued responsiven ss to
growing and changin player,
lottery and industry needs.
CON ECTING
PLAYERS
WITH DE PER
CONTENT
At he player lev l, market
res arch shows that players
increasingly want o move
seamlessly across verticals for
gaming
enter ainment.
The
surp isingly
large
crossover
plays out in ter sting ways*:
•
50% of instant game players also
play casino slot machines
•
75% of slot machine players also
play lottery draw games
•
74% of slot machine players also play
lottery instant games
*Source: Scienti c Games Player S gmentation Study, 2015
Insig ts Into ste s
c lo
Consumers leading the way to convergence
XX
// PUBLIC GAMING INTERNATIONAL // January/February 2016
Consumers are driving a world of innovation, integration
and convergence in lottery and gaming, creating a need
for world-class technology systems that has
never been stronger. While previous
megatrends like social media have
represented a fast track to
meeting changing consumer
needs, innovation is largely
driven by systems that o er
open
architecture
to
accommodate exibility and a
continued responsiveness to
growing and changing player,
lottery and industry needs.
CONNECTING
PLAYERS
WITH DEEPER
CONTENT
At the player level, market
research shows that players
increasingly want to move
seamlessly across verticals for
gaming
entertainment.
The
surprisingly
large
crossover
plays out in interesting ways*:
•
50% of instant game players also
play casino slot machines
•
75% of slot machine players also
play lottery draw games
•
74% of slot machine players also play
lottery instant games
*Source: Scienti c Games Player Segmentation Study, 2015
Insights Into Systems
Technology
Consumers leading the way to convergence