Page 50 - Public Gaming International September/October 2017

Younger Lottery Winners Virginia Lottery, This Is Just So Great, attracting new – and younger – players to
Continued from page 34 SBNation.com, June 30, 2017 all lottery games. The public increasingly is
turning to the internet for personal, busi-
Andrew Hunter, a 26-year-old who works in Cavaliers CB Chuck Davis Hits It Big ness and entertainment uses. Adapting to
software, said he does not buy lottery tickets, With $100K Win In Virginia Lottery the widespread use of that technology can
but his grandmother does. ESPN.com, June 30, 2017 position lotteries and retailers for ongoing
“If I was going to bet money for entertain- success in the future.
ment it would probably be on sports betting Virginia Football Player Wins “If lottery sales are allowed on the inter-
versus lottery, just because it’s more interac- $100,000 Lottery Prize – And The net, compulsive and underage gambling
tive,” he said after leaving the same store. NCAA Can’t Touch Him! will rise.”
In that same article, New Hampshire Herosports.com In many respects, online lottery sales
Lottery Director Charlie McIntyre noted, provide a MORE responsible platform due
“Most millennials don’t want to wait two “As we like to say in the PR business, ‘You to a key element that’s not available at retail-
days to see if they won the Powerball. They can’t buy this kind of publicity,’” said Paula. imposed limit setting. Available platforms
consume entertainment content just much “But while I think any stories that show provide daily, weekly and monthly deposit
faster than consumers did 20 years ago. the lottery industry in a positive light are limits that address how much a player can put
We’re not broke, we’re just at the inflection welcome, we need to do more. Selling tickets in their account for wagering. There’s no way
point where a failure to change will have a where millennials spend their time – in the we can track how much an individual spends
steep decline over time.” digital arena, for example – is certainly one at a retailer on a given day – but through the
Getting younger players to try the lottery tactic. As an industry, we need to solve this internet we have this ability, and can throttle
is one of the goals of the Executive Director issue…and quickly.” down how much a person spends. This is in
of the lottery that happily celebrated millen- Perhaps the Virginia and New York lotter- addition to other activities laid out in the
nial winner Chuck Davis. Paula Otto said ies can sign up winners like Chuck Davis and National Council on Problem Gambling’s
that while she is thrilled that Chuck enjoyed Anthony Lavarone as spokespeople (although Internet Gambling Standards that include
the same good fortune as thousands of his given NCAA rules, the Lottery would have self-exclusion, time outs and informed deci-
fellow Virginians, the Virginia Lottery to wait until AFTER Chuck graduates). sion making to name a few. Stringent age
needs to continue to work to attract younger Anthony, for his part, said he is using his verification measures at registration – includ-
players. winning to start a landscaping company ing checking numerous databases – combats
“We found it interesting that Chuck (“I’ll probably just go and buy a new truck,” underage gambling issues.
‘learned’ to play the lottery from his grand- Lavarone told the New York Post after his big New Hampshire Lottery Executive
mother,” Otto said. “That’s perhaps a great win. “That’ll be my fun thing.”). Director Charlie McIntyre echoed many of
insight, that millennials who grow up with Or maybe the Virginia Lottery should hire these points as the iLottery legislation was
lottery playing parents or grandparents are Chuck’s grandmother. being approved.
in a different category than those who aren’t “My grandmother has been playing the “For us, it’s just an evolution of how we do
familiar with the lottery.” Lottery for years,” Chuck said. “Pick 3, Pick business,” McIntyre said. “We’re not really
“Like many lotteries, our main focus for 5, MegaMillions, Scratchers – she plays them selling anything new. We’re just doing it in
younger players is offering our products all. She’s done o.k. over the years. a different way.”
digitally and in an engaging way whenever “And she taught me everything I know And if Lotteries can convince their retail
possible. Cashless is also important. Our about the Lottery,” he added. n associations and other naysayers that iLot-
new on-line subscription system through tery is good for them as well, perhaps more
NeoPollard accepts debit. We’re also excited lotteries can modernize like their counter-
to be offering debit as an option later this parts in other industries. n
year on our new IGT self-service machines. iLottery Continued from page 41
We know most young people don’t carry
cash. Even my generation doesn’t always increased public awareness and interest
have cash!” in lottery games as well as attracting new
Of course, earning blaring headlines customers for all games. Offering games
on nationally-recognized web sites that through digital channels can create new sales
normally don’t report lottery news can only opportunities for retailers as well as lotteries.
help the efforts of all lotteries: For example, online play “gift” cards that
are available only at retailers. Or rewarding
Virginia Football Players Wins The online players with free ticket coupons that
Lottery – Literally must be redeemed at retailers.
SportsIllustrated.com, June 30, 2017 Providing an online games option to play-
ers is a proven success in other countries and
Look How Happy This UVA Player holds great promise in the United States to
Is After Winning $100,000 In The broaden the industry’s customer base by

50 // PUBLIC GAMING INTERNATIONAL // SEPTEMBER /OCTOBER 2017