Page 53 - Public Gaming International September/October 2017

selling lottery – and a knack for bringing real solutions to the marketplace. In fact,
1,000 retailers in five states participating in Scientific Games’ SalesMaker™ program
led by Sinacori experienced $100 million in incremental sales of lottery products over
the last 36 months.

“The answer has finally arrived. This new technology is transformative,” shares Sinacori.
“From the smallest mom-and-pop stores, to the largest national convenience store
chains across multiple states, we sat down with them and listened to their feedback
about selling and managing lottery products. And we developed a real solution. This
is the technology they’ve been asking for, and now it’s finally available.”

Scientific Games has harnessed decades of lottery systems, retail, and loyalty
technology leadership – including its recent advanced, integrated retail point-of-sale
systems – to innovate a game-changing solution for the way instant games are sold
at retail.

From impact on operations, consumer analytics, loss prevention and
marketing, instant games are on
the threshold of becoming an
even bigger player in the lottery
retail ecosystem.

Retail Operations
When it comes to operations,
speed-of-service is perennially a hot
topic. There’s benefit to consumers
– who increasingly demand more
convenience – and even bigger
benefits to the retailer, who can
serve more customers, sell more
products quicker, and ultimately
earn more revenue and profit.

Retailers have long voiced their
very valid concerns to lotteries and
lottery vendors about instant games
being an extremely labor-intensive “Finally, a solution that addresses
category. The time involved at
check-out, keeping inventory the pain points at retail associated
stocked, managing loss, and the with selling scratch lottery games.”
very time-consuming end-of-shift
accounting that is often done with Mark Hagen, Senior Category Manager
pen and paper for two to three
shift changes per day. Retailers 7-Eleven
understand the value of the lottery
player and know they have a larger
market basket than the non-lottery