Page 46 - Public Gaming International September/October 2017

Modernizing Play to Support Customers’ Growth Highlighted here are just a few of the ways IGT is modernizing play
in every part of the lottery business to help customers grow:

Navigating Business Applications to Achieve Results
Aurora’s new administration portal, Navigator, provides a single place to view, manage,
and administer all lottery business-management applications. It features a redesigned
TouchPoints BizApps user interface that is browser- and device-agnostic, customizable to the role of the user.

to engage to drive your Aurora Navigator is also extendable to other non-Aurora solutions.
your players profit growth A Mobile, Integrated Lottery Experience for Players

To bring the convenience of mobile into play at the industry level, we’re
currently pilot-testing our PlaySpot™ mobile solution to create one
integrated lottery experience. Using the PlaySpot app, players have the
Aurora potential to purchase retail lottery tickets, play live keno and Instant
Win games, and also check and collect winnings in a licensed retail
The core system that TouchPoints location on any mobile device while connected via Bluetooth to a
enables innovation lottery network.

BizApps: Harnessing the Power of Data

Only IGT offers a synchronized suite of complementary products that leverage consistent
insights and analytics across all lottery stakeholders to drive sales. These powerful tools deliver
People Content BizApps proven, actionable content developed based on our unrivaled experience managing lotteries,
retailer networks, and lottery sales forces in multiple jurisdictions around the world.
to help accelerate to modernize play
your business NOW & LATER: A Brand New Category of Lottery Play

Through IGT’s proprietary game-development process, FutureGame, we are engineering
the next generation of lottery experiences with a global, player-focused, data-driven
perspective that involves stakeholders from across the business. The first of these games are
launching this year under the category name NOW & LATER™, with more following in 2018.
NOW & LATER products are draw games with a scratch component, a hybrid that offers
Content both new and existing players the best of both worlds—the instant thrill of a scratch-off ticket
The IGT Lottery Ecosystem and the anticipation and extended experience of a lottery drawing.

At the center is Aurora , our new core system. Aurora provides the of new features and innovations as they become available, and can be
power and flexibility to transform, manage, and grow lottery businesses. integrated with the Aurora and ES central systems as well as third parties. Your Growth Partner From the Conference Room to the Corner Store
To deliver on player and retailer expectations now and in the future, To attract the next generation of players, our Content draws IGT’s Retail Sales & Execution Team focuses not only on products and technology, but on
it features omnichannel capability for a seamless player experience, on advanced technologies, FutureGame—our proprietary game- accelerating growth through the full range of retail and consumer activities. We work with
interoperability with third-party solutions, a single retailer view to innovation process—and a wealth of exclusive licensed content, from lottery customers to improve sales operations, maximize revenue through retail relationships,
manage customers effectively, and actionable analytics. our newest instant ticket promotion with international phenomenon The and enhance retail and product execution. As trusted partners, we draw on the experience of

Players want to define their own journey. We create innovative and Voice to classics like Wheel of Fortune. Every game we create is built People more than 2,000 IGT people who walk in our customers’ shoes every day as lottery operators,
intuitive TouchPoints to engage players at every opportunity, from with our unique global understanding of players to keep them coming and who serve more than 137,000 retailers.
self-service terminals and in-lane solutions to mobile convenience and back for the excitement as well as for the chance to win.
wagering apps. A major IGT differentiator is our People . We offer the services and
BizApps comprises an integrated suite of tools to manage the experienced people to support customers in optimizing every aspect IGT is committed to continually modernizing play, and we’ll never stop
everyday activities that drive sales and profit growth, from delivering of the lottery value chain: from market insights to portfolio analysis, innovating to make sure our customers continue to grow.
actionable insights on lottery performance to helping retailers manage to sales and retail execution, to managing technology and supporting
the lottery category. Our applications allow for the continual delivery field operations. Visit us at NASPL and let us help you grow every part of your lottery business.