Page 45 - Public Gaming International September/October 2017

Our Game Designers are fueled by insights,

innovation, and a whole lot of magic.

With game design studios located around the globe, our dream teams
are busy day and night imagining new games and new ways to play.
IGT designers and clients work together in a proven creative process that
delivers exciting player experiences across demographics, generations, and
geographic markets. Put our magic to work for you by contacting IGT today.

Where can lotteries find growth?
In everything from player insights to retail operations.

by Marco Tasso, Senior Vice President,
Global Lottery Marketing, IGT

here’s a saying that the best way to predict the future is to create it. This is certainly true of
our industry. We stand at the intersection of retail, fun, and technology, giving us a unique
opportunity to help shape the future across many fronts and engage a new generation of players.
T Lotteries are poised for major advances in the player experience, the form and content of games,
the retail operating model, and more.
IGT’s most recent customer research confirms that the priority for lotteries in the coming two to three
years is to drive growth. Growth through new and expanded channels. Growth through innovative
products. Growth by attracting a new generation of players. IGT is committed to modernizing
play to support lotteries on their growth path. To clearly communicate all that customers can
take advantage of right now to drive growth into the future, we recently reimagined all
of our products and services. Featured on the following pages is a closer look at
what we call the IGT Lottery Ecosystem.

Our Instant Win game Pixies of the Forest
TM
is available on desktop, tablet, and mobile.

®
© 2017 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ,
are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the SEPTEMBER/OCTOBER 2017 // PUBLIC GAMING INTERNATIONAL // 45
foundation of their Responsible Gaming programs.