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Sources:ComScore andThe e-TailingGroup,NationalAssociation ofConvenienceStores,andHuffingtonPostMoney


L //



team has conducted retail training in 29 jurisdictions and

merchandising programs in 12 jurisdictions. Increasing lottery sales rep

and retailer education and execution at retail significantly lifts

incremental sales. After completing 85 weeks of training for Georgia

Lottery retailers, the initial 200 retailers in the program yielded a net

full-line sales increase of 16 percent over the statewide average when

compared to the same weeks of the previous year. In 2016, the program

expanded to include 150 more retailers in Georgia.

Scientific Games’ investment in innovation is guided by the

knowledge gained through relationships with lotteries and retailers.

The company transfers that understanding – and significant R&D

funds – into new technology and solutions to meet customers’needs.

Informing Innovation

Scientific Games’advanced research and development team, iLab, looks

ahead at trends happening inside and outside the lottery and gaming

industries. McHugh points to the iLab’s work as a key component in

forging the way toward cashless payment innovation for lottery at retail.

Scienti c Games’ iLab team follows trends happening both inside

and outside the lottery and gaming industry.

“The team worked closely with global payments providers and

accelerated our ability to bring our card payment solution to the

lottery market,” he said. “This is a great example of how the iLab

leverages broad commercial relationships and technical execution.

That’s not a simple challenge.”

By collaborating with lotteries, as well as industry and retail

organizations, Scientific Games enables its customers to move the

whole industry forward. The company plays an active role in

leadership working with the North American Association of State

and Provincial Lotteries (NASPL) and other stakeholders to

standardize interfaces for lottery point-of-sale at retail.

“Our history has been to participate in these industry initiatives and

to take them even further by finding productive commercial

partnerships that bring value to our lottery customers,”McHugh said.

From new payment methods and distribution outlets to working

with lotteries and industry organizations, Scientific Games keeps

moving lottery forward through innovation. If the past is any

indication, the industry will continue to evolve as players’preferences

change. Steve Jobs described his approach to innovation as, “Just

figure out what’s next.” Judging by the many firsts Scientific Games

and its customers have launched in the market, the company will

tackle the future by figuring out what’s next.

© 2016 Scientific Games. All Rights Reserved.


Staying Ahead

of Consumers

Consumers now make 51

percent of their purchases

online, excluding


44 percent of mobile users

make purchases with their


38 percent of purchases

are cross-channel

(combining in-store and at

least one online channel).

40 percent of purchases at

convenience stores were

cashless in 2015.

Cash payments will drop

to 22.5 percent by 2017.

Sources: ComScore and The e-Tailing Group, National

Association of Convenience Stores and Hu ngton

Post Money.