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The company has delivered more than 600 digital programs and

promotions to more than 45 lotteries worldwide—more than all other

major lottery suppliers combined. One in four U.S. lotteries uses amobile

app by Scientific Games. Apps provide a convenient way for players to

scan and validate games, receive promotions and

even buy products where regulations allow.

Mobile is teeming with interactive opportunities.

Scientific Games’apps provide a variety of loyalty,

bonusing and second-chance options. Engaging

players on mobile, like many other consumer

brands and products are doing, is proving to be a

natural way to extend the lottery experience.

Convergence within the lottery and gaming

industry has played a role in creating and

adopting new technology. As a result, the

possibilities of mobile and systems technology in

lottery are greater than ever.

Merging Innovation

Since bringing Bally andWMS under the Scientific

Games umbrella, the company has leveraged

products and services across the global lottery and

gamingmarkets. Scientific Games serves more than 1,500 customers

around the world, including more than 150 lotteries. It is the leader

in gaming systems. With the combined innovation, knowledge

and systems technology between the lottery, gaming and

interactive divisions, possibilities abound.

“Scientific Games is leveraging strengths across all of our divisions

to accelerate innovation,”McHugh said.“Advancing our technology lets

us bring more content, value and products to our customers.”

For example, the company has adapted the geo-fencing technology

used in casinos for lottery retail locations. Players can purchase credits on

a lottery retail self-service terminal, scan a voucher and play games on

their mobile phones within designated locations. Such advances make

lottery more accessible and convenient than ever.

Convergence of lottery and gaming has already taken hold outside the

U.S. New modular system designs allow lotteries to securely integrate

traditional brick-and-mortar retail and internet mobile platforms.

Scientific Games’ new international systems expand the possibilities for

players and lotteries. For example, the player account manager and

universal wallet features let players engage and manage their money

across gaming verticals.

Scienti c Games‘ technology allows players to purchase

credits from a lottery self-service terminal, scan a

voucher and play games on their mobile phones.

“This is a great example of tying the retail and online

ecosystems together,” McHugh added. “These

technology innovations empower lotteries to know

their consumers much more holistically across their

entire business.”

The changes within the industry came as a response to

the evolving needs of lotteries and consumers.

However, innovation also involves understanding


Building Retailer Relationships

Scientific Games’ research and development of new

solutions is guided by time spent with retailers and

getting to know their needs. By conducting

Retailer Roundtable meetings and its retail

development program,



, the company

better understands retailer challenges. Retailers learn

how lottery can be a profitable contribution to their

bottom line, not just a competitive necessity.

Mobile apps o er player convenience like scanning and

validating games, participating in second-chance

games and promotions, and even purchasing games

(where allowed).

“We have significant commitment to engaging with consumers and

lottery retail partners to understand what’s important to them, what

solutions they desire, and what trends are happening in their business,”

McHugh said.

Retailer Roundtable meetings bring together retail representatives and

Scientific Games’ innovators in face-to-face discussions regularly.

Together, they look at some of the challenges retailers face as well as the

company’s solutions to address specific friction points andmake selling

lottery products more convenient.



program trains retailers in best practices for

merchandising and growing lottery as a product category. The