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September/October 2016 // PUBLIC GAMING INTERNATIONAL //
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Who is advocating with a singular voice
for those values and interests which are
shared by all lotteries? Who is monitor-
ing gaming legislation and court cases
that impacts us all? How do we counter
all the publicity of other gaming sectors
with positive publicity for Lottery? Could
our industry benefit if we had a national
government affairs and PR effort? Is it
time for a national branding campaign?
How can we connect with and forge a
more positive relationship with retailer
stakeholders and associations; any Silver
Bullet to defuse NACS opposition or oth-
erwise overcome that obstacle?
Moderator:
May Scheve Reardon
, Executive Director,
Missouri Lottery; President of the
North American Association of State
& Provincial Lotteries
Panelists:
Gerry Aubin
, Executive Director,
Rhode Island Lottery
Byron Boothe
, Vice President Government
Relations, INTRALOT
Jon Clontz
, Chief Executive Officer,
Wyoming Lottery Corporation
Vernon Kirk
, Executive Director,
Delaware Lottery
Chip Polston
, Kentucky Lottery Corporation
Terry Rich
, Chief Executive Officer,
Iowa Lottery
Update on MUSL Agenda and
Initiatives
—Bret Toyne, Executive Director,
Multi-state Lottery Association
Global Gaming Update
—
Rebecca Hargrove, President & Chief
Executive Officer,
Tennessee Education Lottery Corp.;
Senior Vice President, World Lottery
Association (WLA)
3:00 pm:
Coffee Break
PANEL DISCUSSION:
The Impact of Daily Fantasy Sports,
Pokémon GO, and other pop game
phenoms on the broader games-of-
chance industry and Lottery
How might popular new games impact
Lottery? And even if the short-term
impact on lottery spend is not significant,
how might it reshape the play-styles of
the twenty-somethings who we expect to
become lottery players in their thirties and
forties? How can we ensure that Lottery
retains its appeal to consumers whose
game-playing options have increased and
changed so dramatically over the past
few years? Too, as online gaming in other
forms increases in popularity and accept-
ability, won’t that cause legislators to look
more favorably on Lottery’s need to make
its products available online? Are there
game attributes (that comply with Lottery
random logic) of these new games that
can be applied to Lottery?
Moderator:
(TBA)
Panelists:
(Further Panelists TBA)
Larry Loss
, Executive Vice President,
Iowa Lottery
Shan Daniels
, Chief Brand Manager,
Florida Lottery
Rick Weil
, Chief Executive Officer,
Innova Gaming Group/Diamond Game
4:00 pm:
Award Ceremonies
Lottery Industry Statesman Award
In Memory of Arch Gleason, Formerly
President and CEO of the Kentucky Lottery;
President of the World Lottery Association;
President or Chairs of all the offices of
NASPL and MUSL
Major Peter J. O’Connell Lottery Industry
Lifetime Achievement Award
Tracey Cohen
, Interim Executive Director,
D.C. Lottery and Charitable Gaming
Control Board
Carole Hedinger
, Executive Director,
New Jersey Lottery
Vernon Kirk
, Executive Director,
Delaware Lottery
5:00 pm to 7:00 pm:
Reception
Spa Terrace
WEDNESDAY, SEPTEMBER 14
8:00 to 9:00 am:
Continental Breakfast
Promenade B South
9:00 am: SPECIAL SESSION
Presentations on Retail Modernization
to be followed by Interactive Discussion
Modernizing the Lottery at Retail:
Retail is reinventing itself for the modern
consumer. CPG (Consumer Packaged
Goods) companies are helping them do
it, and we can’t expect them to look out
for our interests. Lottery needs to take
the leadership role in this paradigm shift
that will end up re-positioning the way
products and services are sold at retail.
Too, “convenience” has become the
modern consumers’ priority. That that
will give rise to a new generation of 21st
century convenience stores which should
represent an opportunity for Lottery. How
can Lottery apply digital technology to
enhance the player experience, how can
Lottery create more co-promotions to help
retailers achieve their own goals to sell
more and drive store-traffic, and how can
Lottery otherwise align with the modern-
ization of the retail shopping experience?
Moderator:
Gary Gonder
, Chief Branding Officer,
Missouri Lottery
Panelists:
Michelle Carney
, Vice President,
Marketing, IGT
Tracey Cohen
, Interim Executive Director,
D.C. Lottery and Charitable Gaming
Control Board
Tom Dolan
, District Sales Manager,
Florida Lottery
Gregory Smith
, Executive Director,
Vermont Lottery
12:30 pm:
Luncheon and Reception
Spa Terrace