Public Gaming Magazine September-October 2016

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September/October 2016 // PUBLIC GAMING INTERNATIONAL // 93
together we can all build successful businesses that meet the needs of our stakeholders and customers. The leaders
of the commercial community play a vital role in our industry and we are thankful for their invaluable contributions to
the exchange of ideas that happens at PGRI conferences, and all industry events and conferences. Their products
and services are the result of a tremendous investment in R & D, and their insights and capabilities are informed
by a deep experience in all aspects of the lottery business. Following is their story. Please also visit the conference
website ( ) to see their presentations from PGRI conferences.
DIAMOND GAME
Diamond Game designs, produces, and services
games, gaming systems, and tickets for various North
American Lotteries and alternative gaming markets.
Diamond Game’s mission is to provide innova-
tive solutions to lotteries seeking retailer and revenue
growth. To deliver on that mission, the patented LT-3
suite of ITVMs was created with lottery needs at the
forefront. The LT-3 allows lotteries to expand their re-
tailer base into less traditional and age-regulated social
establishments, such as bars, taverns, bingo halls, and
social clubs.
The LT-3 is a ticket dispenser that dispenses pre-
printed instant tickets on each play and displays the
result on a video monitor in an entertaining manner.
The footprint of the machine is significantly smaller
than a standard dispenser, thus allowing one or more
to fit easily in even the smallest of venues. Additional
features include secure ticket validation and fraud
prevention, and a sophisticated accounting and sales
tracking system. The LT-3 is customizable and can
be deployed in a variety of configurations based on
unique lottery needs, helping generate significant new
instant ticket revenue. The LT-3 is currently deployed
in 5 North American lottery jurisdictions.
Diamond Game was established in 1994 and
as of May 2015, Diamond Game is proud to be
a subsidiary of INNOVA Gaming Group: www.
.
INNOVA Gaming Group Inc. (“INNOVA”) devel-
ops and grows companies that provide unique games
and products to the global gaming industry, with
particular focus on state and provincial lotteries. The
INNOVA management team collectively has over 65
years of experience in the gaming industry, bringing
in-depth knowledge of the industry, long-standing re-
lationships with lottery directors, and a track record
of significant acquisitions. INNOVA is a public com-
pany trading on the TSX under symbol IGG.
Diamond Game is a proud Associate Member of
the WLA and NASPL. ■
LINQ3
Linq3’s secure payments platform transforms existing unmanned
POS devices into highly interactive access points for sale of lottery
products. By leveraging existing hardware, securing transactional
data and communications, lotteries have a unique opportunity to
think outside the traditional sales terminals. The Linq3 solution
works in partnership with existing lottery networks, allowing lotteries
to efficiently reach a greater market, intersecting and interacting with
players in a new way. In collaboration with state lotteries, their opera-
tors, and the nation’s leading fuel pump and payment kiosk manu-
facturers, ATM providers, and the payment card industry, Linq3 has
developed the secure protocol for lottery transactions on fuel pumps,
ATM’s, taxis and other innovative unmanned points of sale. Linq3
enables lotteries to achieve sales growth at a low cost through new
sales channels that reaches new players and occasional players. The
Linq3 solution promotes a new level of interactivity for the player
and lottery. A dedicated web interface, 24/7 call center support, auto
redemption of low tier prizes, and detailed state reporting and security
compliance and responsible play features are just some of the benefits
to the Linq3 platform. Optimized performance is achieved through
state of the art processing and data security. It’s secure, it’s scalable, and
it’s ready to change the distributional landscape for lottery products.
Linq3 recognizes that security and integrity is of upmost im-
portance to lotteries. Linq3 utilizes a state of the art multi-tiered
security protocol that ensures transaction data is not compro-
mised. Included in the system is a check and balance that employs
internal and external (third party) redundancy and verification.
Linq3’s technology consists of three fundamental features security,
reliability and availability, and performance and scalability. Linq3’s
data centers are housed in SSAE 16/SOC 1-compliant facilities,
which provide a high level of physical security, including onsite
guards, multiple forms of verification for access, and visual moni-
toring. All data center equipment is secured within locked cabinets
under recorded video surveillance. Connectivity is provided over
multiple carriers to ensure availability if one carrier should have an
outage. The primary requirement for processing credit and debit
transactions is PCI compliance. Linq3’s PCI DSS (Payment Card
Industry Data Security Standard) Tier 1 Status is the highest level
attainable in the Payment Industry. Linq3 combines the key goals
of the PCI Data Security Standard and its own internal standards to
establishing physical security, network security, and system software
security ensuring end-to-end integrity of lottery transactions. ■