Public Gaming Magazine September-October 2016

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September/October 2016 // PUBLIC GAMING INTERNATIONAL // 95
ABACUS SOLUTIONS
INTERNATIONAL GROUP
Lottery Everywhere
Abacus offers lotteries the opportu-
nity to reach 100% of their potential
players in-store with the Abacus In-
Lane Solution. Implementation of the
Abacus In-Lane Solution means that
potential players are exposed to the
opportunity to play lottery at every
till point as they’re checking out their
shopping—unlike the current 5% of
shoppers playing at a dedicated in-store
terminal. Abacus manages the integra-
tion of the lottery’s existing or new
games into the retailers’ EPoS systems
from start to finish, making it easy and
painless to implement. Abacus offers
lotteries the opportunity to sell LOT-
TERY EVERYWHERE™.
ABACUS is unique, employing ex-
perts from both the lottery world and
the payment processing industry as
well as leading software technologists.
Our solutions have simplicity at their
core, with impressive speed to market
and high levels of lottery and payment
industry compliant security.
Our solutions, games and technol-
ogy work in partnership with lottery
organisations, their suppliers and the
retailers, enabling all parties to benefit
from increased sales.
Our fully managed service offering
includes:
• Lottery In-Lane, Self-Checkout, and
Self-Serve
• E-commerce and Mobile solutions
• Abacus games including Bill Paid
• Retailer loyalty solutions, follow-on
promotions & 2nd chance draws
Contact: Simon Butler, CEO
Email:
Telephone +44 1604 846777■
SILVER SPONSORS
CARMANAH SIGNS
STRATACACHE and its gaming
division, Carmanah Signs, is the world’s
leading provider of digital signage net-
work software, hardware, and services.
An active member of the global lottery
community, Carmanah serves 49 lot-
tery customers on four continents.
STRATACACHE’s customers are
Fortune 500 retail chains, banks, and
quick serve food retailers. Together,
STRATACACHE and Carmanah
have over 1.4 million connected me-
dia players and 120,000 jackpot signs
at retailers around the world.
Carmanah provides everything from
digital signage software and hardware
(media players, screens, tablets, net-
working equipment, and jackpot signs)
to services (content creation, schedul-
ing & distribution, network monitor-
ing, and technical support).
Behind the sleek signage lies Ac-
tiVia for Media, the most robust, reli-
able digital signage software available.
Built to handle the most complex
digital signage networks at massive
scale, ActiVia powers the largest retail
networks in the world. It enables dis-
tribution of differentiated content to
thousands displays, facilitates interac-
tive experiences, and interacts with
consumer mobile devices—delivering
ROI by engaging the next generation
of lottery players.
As an associate member of five
global lottery associations, and an
ongoing sponsor and content con-
tributor to numerous lottery industry
events, Carmanah is the only digital
signage provider committed to the
lottery industry at this level.■
EQUILOTTERY
The Next Generation of Lottery
Draw Games
Are you looking for new draw
game options to increase profits going
to the good causes your lottery sup-
ports? Trying to expand your player
base with exciting new games that
reach players on their mobile devices
and appeal to all ages including the
usually elusive millennial generation?
Trying to find ways to encourage
“stickiness” and positive word-of-
mouth marketing?
If you answered yes to any of these
questions, then it’s time to take a look
at EquiLottery, a new live action lot-
tery game based on the excitement of
live horse racing. Studies show that
EquiLottery allows you to offer a new
product category to your players that
increases profitability without canni-
balizing existing games. This unique
offering also attracts new players while
creating greater investment from your
core players. And by delivering this
live racing experience through mul-
tiple online platforms, EquiLottery
meets people where they are by turn-
ing the excitement of a two-minute
horse race into a highly relevant daily
mobile video experience.
Visit our comprehensive website
at to learn
more about how EquiLottery works,
take a lap with our mobile app and
learn more about our player stud-
ies conducted with market research
leader Ipsos. For more informa-
tion or to set up a free in-person
consultation, contact Founder and
CEO Brad Cummings at (502)644-
1454 or .■