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// PUBLIC GAMING INTERNATIONAL // May/June 2016
Scientific Games recently hosted its EMPOWER 2016 custom-
er conference at Planet Hollywood Las Vegas Resort & Casino,
drawing more than 750 attendees, including a host of lotteries
from across the globe.
The only private, global conference of its kind in the lottery
and gaming industry, EMPOWER 2016 truly underscored the
convergence taking place—and the fact that much of the conver-
gence is driven by consumers who are more connected than ever
and seeking gaming entertainment experiences through lottery,
interactive, social and traditional casino games.
The three-day event in the company’s headquarter city of Las
Vegas showcased the industry’s broadest portfolio of lottery, gam-
ing, and interactive solutions, with a focus on game content and
technology solutions that help lottery organizations and casino
operators drive revenue, improve operating efficiencies and in-
crease player engagement.
Scientific Games product brands Bally
®
, Barcrest
™
, Scientific
Games
®
, Shuffle Master
™
and WMS
®
were represented, spanning
a wide range of products and technology platforms across the
company’s gaming, lottery and interactive business lines.
“It was very exciting to be a part of the first EMPOWER confer-
ence with customers from all three of our business divisions,”
said Jim
Kennedy, Group Chief Executive, Lottery for Scientific Games.
“Our customers were truly wowed when they experienced the full Sci-
entific Games on display, it was high energy synergy.”
Kennedy said that the feedback he consistently received from
customers during the event was that Scientific Games is a big
force in shaping the industry.
“This year’s EMPOWER marked the first time we brought custom-
ers together from all of the gaming channels we serve,”
said Laura
Olson-Reyes, Executive Director of Corporate and Community
Relations for Scientific Games.
“Because it was a private, invita-
tion-only event, we had very unique, focused opportunities to listen to
our customers share their successes and challenges, give them hands-
on demonstrations of our newest products, and get their immediate
feedback. We are shaping our innovation in direct partnership with
our customers.”
Lottery products on display at EMPOWER included the
award-winning PlayCentral
®
HD self-service retail technology—
an interactive self-service kiosk for lottery instant, draw and high-
Scientific Games’
EMPOWER
℠
2016 Customer Conference
Draws 750 and Showcases Customer-Driven
Innovation for Lotteries