Page 73 - Public Gaming International September/October 2017

sponsors of a professional cycling
team who were competing in the
Tour De France starting in just 8
weeks. So they asked: “What if we
could get the whole Jumbo estate
live and selling tickets in time for
the start of the race?” Of course,
we were delighted to hear that we
needed to integrate to a retailer as
significant in the market as Jumbo.
The timescale, well eight weeks
sounded tight. In the end we did
it in six weeks. That’s 600 stores,
5,700 points of sale, all added to
the lottery sales network in just six
weeks. Now to maintain a little
balance here a lot of things went
our way, and the retailer was fully
on board and provided the required
effort to achieve this, but it proves
how responsive a lottery can be by
using this technology. The Abacus
model providing a ‘Fully Managed
Service’ brought all the players
together to enable this process to An Integrated Solution- The Abacus Fusion Platform
happen quickly and seamlessly.
As mentioned earlier an API really is just could also print a ‘terminal generated instant (Below) Photos
a set of instructions from one system telling win’. Where it’s allowed why not sell tickets of hanging cards
others how to communicate with it, so this on ecommerce websites? They’re the retail- and promotional
opens up all sorts of possibilities. Selling tick- ers of the future so why not bring them into material for the
ets for draw games is a good place to start, the lottery sales network? You can add new in-lane solution
but why not sell Instant tickets too? If the games and new content aimed specifically within Jumbo
lottery system can support ticket-by-ticket at retailers who may not fit into the typical Supermarket chain
activation you can add that functionality retail model - niche games in niche markets. in Holland;
which greatly simplifies the sales process for So, API, Application Programming View a short video on how the
retailers. Why not sell a digital instant as Interface - or API, Awesome Power for in-lane solution works in store at:
well? You can add it to your purchases and Innovation? You decide. n https://youtu.be/mHGT2NKOe2Y
then play as you’re leaving the store. You or scan the QR code

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