Page 70 - Public Gaming International September/October 2017

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Who knew that when Scientific Games’ Jim Kennedy, Group Chief Executive, Lottery,
challenged his teams to come up with the next great innovation following the historic
$1.6 billion POWERBALL® jackpot in early 2016, that the WILLY WONKA GOLDEN TICKET™
game would come to life as one of the most exciting events of 2017 for U.S. lotteries.

A year-and-a-half later, the colorful multi-state instant linked the interactive second-chance game, this game is golden on
game is generating scrumdidilyumptious sales and some all levels. It is our best-performing linked game yet, and it is on
sweet dreams from players in 10 jurisdictions, with more states track to be one of our top-grossing licensed games of 2017,”
launching the game in the coming months. It is currently shares Kennedy.
the highest-indexing $10 game of 2017 in Arizona, Colorado,
Georgia, Maine, New Mexico and New York Here’s how it works – Players’ eligible non-winning tickets can
be entered into an online second-chance drawing for the
Featuring a golden brand – WILLY WONKA & THE CHOCOLATE opportunity to participate in the BILLION DOLLAR CHALLENGE
FACTORY™ is one of Scientific Games’ top three casino licensed event for the chance to win up to a $1 billion annuity. The first
properties – the linked game offers players a bonus second- event will take place Spring 2018 in Las Vegas, with a second
chance opportunity to win trips to Las Vegas where the luckiest event planned for 2019. Lotteries still have an opportunity to
will take part in the BILLION DOLLAR CHALLENGE™ event to win get into the game.
cash prizes from $1,000 up to $1 billion. It is the first time in the
U.S. that players have the opportunity to win up to $1 billion on “WILLY WONKA GOLDEN TICKET is a great example of the game
a second chance offer. innovation coming from Scientific Games – particularly in the
area of linked games, where we lead the industry in leveraging
Magically, the game continues to outperform all other instant events that generate pure excitement for the industry. I
games at its price point in nearly every state where it has encourage lotteries that are considering adding the game to
launched. “WILLY WONKA GOLDEN TICKET is sustaining incredible their portfolio to talk with other directors where it has launched,
sales. From game design, to prize structures, to play style and because the numbers tell the story,” says Kennedy.

POWERBALL is a trademark of Multi-State Lottery Association.
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters
and elements © and ™ Warner Bros. Entertainment Inc. (s17)
© 2017 Scientific Games Corporation. All Rights Reserved.
To be a part of the April 2018
second-chance drawing, lotteries must
be signed up by October 1, 2017!
70 // PUBLIC GAMING INTERNATIONAL // SEPTEMBER /OCTOBER 2017