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// PUBLIC GAMING INTERNATIONAL // September/October 2016
“Our next generation system,
SciTrak
Ultra™
,
has
made
incredible
advancements with the addition
of predictive ordering,” says
Sam. “In just the last five years,
instant game sales in Florida
have grown 79 percent.
The
OrderCast
technology
is proving to have a great
impact on instant game sales
in the jurisdictions where it’s
deployed.”
The partnership drove results. The
Florida Lottery’s strategic sales and
marketing plan and Scientific Games’
15 Determinants of Demand™
also made
a major impact on sales. In 2013, Scientific
Games worked with the Lottery to create a six-
week game introduction cycle that would offer players
bigger games and better prize structures. Today, the Lottery
has 13,000 retailers throughout the Sunshine State with
approximately 36 new games introduced each year and up to
70 games generally in market – 56 percent of instant sales are
at the $10 price point and above.
TheFlorida Lottery is perenniallyoneof thehighest performing
lotteries in the industry, with more than $3.9 billion in instant
XX // PUBLIC GAMING INTERNATIONAL // September/October 2016
Determinants
Demand
OF
15
Insights
MAP
marketing
■
analysis
■
planning]
OrderCast
predictive ordering system]
OrderSorter
automated packaging +
distribution system]
Retail
Distribution
Advanced
Manufacturing
Technology
D
a
t
a
S
h
a
r
i
n
g
$
SciTrak Ultra
instant game management system]
D
a
t
a
S
h
a
r
i
n
g
CSP
[Cooperative Services Program]
POWERED
BY
D
a
t
a
S
h
a
r
i
n
g
Game Design +
Programming
Tell-Sell
SciTrak Ultra™
is now deployed at
Scientific Games’
CSP
operation for
the Florida Lottery, where instant
game sales have grown 79 percent
in the last five years. SamWakasugi
helped the company build the
CSP
facility in Orlando in 1997.