Public Gaming Magazine May/June 2016

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28 // PUBLIC GAMING INTERNATIONAL // May/June 2016
Balance of business priorities with social,
economic and environmental responsibilities
Long-term shared value
Stakeholders engagement
Community involvement
Homogeneous distribution across entire
geographical territory
Important geographic coverage
favoring proximity
Support and close collaboration
with multiple local small businesses
Important infrastructure supports retailers
Free and performing equipment
for all retailers
Mandatory on-going training including
Responsible Gaming trainings
Security and integrity of gaming operations
Player protection
Responsible gaming standards
Wide assortment of products
Moderate payout rate
Limited and moderate offers, promotions
and bonuses
Wide assortment of products
Products designed for entertainment
Responsible marketing
and communication
Profits distributed to good causes
STATE
LOTTERIES
FOR-PROFIT
GAMING OPERATORS
Profit maximization
Short-term profitability
Shareholders satisfaction
Business operations
Selective distribution targeting areas
with high density population
Fewer points of sales favoring
profit maximization
Big points of sales profit-oriented
Limited infrastructure available
Selective equipment available according to
the venues’ performance and potential
No or minimum basic training
No prescriptions
Consumer incentives and inducement
No prescriptions
Homogeneous assortment with segmented
and targeted products
High payout rate
Generalized promotions and high bonuses
Homogeneous assortment with segmented
and targeted products
Products designed for profitability
Aggressive and inductive marketing
and communication
Profits distributed to shareholders