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May/June 2016 // PUBLIC GAMING INTERNATIONAL //
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Aurora Performance Intel: Get Answers Fast
A comprehensive lottery solution to gain insights from all
of your lottery data
Informationmay be a lottery’smost valuable asset. Across consumer
product industries, executives harness the power of information,
realizing that intelligent strategic and tactical decisions depend
on quick access to timely data-driven insights. Understanding the
importance of this, IGT has worked with its customers to develop
tools that address the largest challenges and areas of opportunity
for using a lottery’s retailer and player data more effectively. The
result of this significant investment and effort is IGT’s Aurora
Performance Intel.
Performance Intel is the foundation for comprehensive lottery
Business Intelligence (BI) and analytics. A one-stop solution for
decision making, it provides users with instant access to timely
Key Performance Indicators (KPIs) and in-depth information
that will make lotteries more nimble, efficient, and effective. IGT
supports lotteries worldwide with BI and analytics content and
capabilities that are proven, essential tools for driving sales growth.
Performance Intel is built on that experience and understanding.
Moreover, Performance Intel informs and powers a suite of product
and service offerings from IGT.
Easy, Comprehensive, Actionable
Performance Intel provides three key benefits to help lottery staff
gain oversight and insights into Retail Lottery and interactive
businesses.
1. Easy to use and
timely access.
Using the latest
data presentation
capabilities,
Performance
Intel includes
visual analytics
and interactive
dashboards for
at-a-glance insights. An
intuitive web-based Business
User Module interface lets users get
the information they need quickly through tabs and report menus.
Data visualization and interactive dashboards provide at-a-glance
views of any functional area of lottery performance. Ad-hoc
capabilities allow analysts to look deeply into Performance Intel’s
central data warehouse by selecting objects from business-friendly
data universes that include the ability to drill-down to transaction
level detail. Secure access to the full range of Performance Intel’s
content is ensured through Aurora Navigator’s single sign-on
portal on a desktop or tablet, while a mobile BI application provides
convenience and immediacy of information.
2. Comprehensive Data Set
Performance Intel provides the opportunity to
consolidate information across all aspects of a lottery
in one location. It can integrate data from any lottery
or third-party data source to create a central repository.
IGT’s Player Account Management (PAM) data is also
integrated into the Performance Intel warehouse. This
includes key metrics and measures centered on player
spending and engagement analyses. Player-level data is
especially relevant for jurisdictions that offer interactive
products and have registered, known players.
Performance Intel consolidates industry-proven
baseline content, such as instant ticket performance
data, retailer performance data, fraud detection
information, and lottery vending machine analytics that
leverage daily and
real-time
analytics.
Performance Intel provides at-a-glance, interactive dashboards to gain quick insights into
lottery performance.