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3. Actionable Insights
Performance Intel creates metrics and measures that are
actionable, allowing lottery decision-makers to make informed
changes and create timely communications. Lottery executives can
use Performance Intel to gauge how lottery goals are being met, or
how incentive and promotional programs are impacting sales.
Performance Intel also offers a Fraud Detection Analytics Module
that leverages daily and real-timedata tofirst identify and then target
suspicious activity. These insights provide evidence to identify and
stop fraudulent activities.
Aurora LiveAlert
is a Performance
Intel module that leverages real-time data transactions and user-
defined fraud detection scenarios.
Future Ready – Evolutionary
The BI and analytics industry is always evolving with new
technologies and new ideas. Lottery reporting and data analysis
needs also are changing as lotteries continue to embrace and use
new capabilities that include predictive and real-time analytics.
Our dedicated Performance Intel research and development staff
continues to invest in product improvements that leverage industry
best practices. This is true from a technological perspective;
however, it also extends to working closely with our lottery partners,
our IGT-operated lottery site staffs, and dedicated IGT subject
matter experts around-the-world to grow and share new analytics
concepts and models that help guide the product’s development.
These efforts and IGT’s commitment to BI and analytics will help
lottery customers improve and manage their lottery operations to
increase profits for good causes.
Performance Intel
Data Warehouse
Player
Back
O ce
Demo-
graphics
PAM
Web
Analytics
Host
Database
Call Center
Other 3rd
Parties
Retailer
Sales
Force
Lottery
Performance Intel provides a central source of data that supports synchronicity across BI-driven systems.
Aurora Performance Intel offers daily and real time data updates.
Aurora Performance Intel o ers daily, weekly, and real-time data.
Actionable Insights from Performance Intel
Insight
Action
Weekly total instant ticket sales are trending
lower than last year, and weekly average
sales of $2 and $5 games, which historically
have been driving sales, are tracking 4.5%
lower than last year.
50 Gemini lottery vending machines that
historically have high average weekly sales
in the southern part of town have 8 or more
empty bins. These retail locations are also
out of stock of 5 core instant ticket games.
Interactive players age 21 to 35 in the north-
eastern corner of the province who regularly
play LottoMax, do not play Lotto 6/49.
… face more $2
and $5 games
… reroute field
services or sales
reps today to
these key locations
… send an e-mail
or text reminder
to those players
that the Lotto 6/49
jackpot is at an
all-time high.
26
// PUBLIC GAMING INTERNATIONAL // May/June 2016