Public Gaming Magazine November-December 2015

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4 // PUBLIC GAMING INTERNATIONAL // November/December 2015
INSIDE THIS ISSUE
COLUMNS
8│ From the Publisher
Paul Jason
40│ Pulse of Industry
Synopsis of recent industry news.
FEATURE INTERVIEWS
10│ Jay Gendron:
On Building Sustainable Growth for Government-Lottery
Senior Vice President, North America Lottery, IGT
12│ Kevin Mullally
On Updating Regulatory Frameworks to Address
New Game-Styles like Skill-Based and Fantasy Sports
General Counsel and Director of Government Affairs
Gaming Laboratories International (GLI)
FEATURE ARTICLES
16│ Daily Fantasy Sports Spend Impacting Lottery, Casino Play
Lance Henik, Sr. Account Manager and Simon Jaworski, Sr. Vice President, Leger
18│ Daily Fantasy Sports Remain Popular Despite Scandal,
Government Inquiries
Lance Henik, Sr. Account Manager and Simon Jaworski, Sr. Vice President, Leger
20│ More on Fantasy Sports and Daily Fantasy Sports
Synopsis of recent events, news, and commentary
24│ The (N)ever Changing Conversation: Attracting New Players to Lottery
Jennifer Welshons, Vice President Insights, Scientific Games Corp.
29│ Embracing the Essence of Lottery and the True Story
about the Birth of “Baby Carrots”
By Ulli Applebaum, First-The-Trousers-Then-The Shoes Brand Consultancy
34│ How Responsible Gaming Analytics Can Grow Sales
Nigel Beaney , Managing Partner, ThinkMonkey Consulting Ltd
37│ Overcoming Challenges: Customization at Retail
Schafer Systems, Inc. (SSI)
PUBLISHER &
CHIEF EXECUTIVE OFFICER
Paul Jason
PRESIDENT
Susan Jason
ART DIRECTION/DESIGN
Lisa Robinson
HONORED FOUNDERS
Doris & Duane Burke
CONTACT INFORMATION
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PGRI, Inc.
218 Main Street, #203
Kirkland, WA 98033
T: +425.449.3000
F: +206.374.2600
PUBLIC GAMING
INTERNATIONAL MAGAZINE
Is published six times a year is
distributed readers all around the
world. Electronic version is also
e-mailed. Electronic version is also
available on our news website:
.
November/December 2015,
Volume 41, No. 6.
© 2015 all rights reserved.
Public Gaming Research Institute
ISSN: 1042-1912
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NOVEMBER/DECEMBER 2015