Page 35 - Public Gaming International September/October 2017
P. 35

UNIQUE





                                          COMBINATIONS
























                        Destination Recreation Female, age 25 – 34, an Instant Game Fan with a preference for $5 games.
                        Balance and Harmony Male, age 45 – 54, a Gaming Dabbler with a preference for Numbers games.
                     ese may read like personal ads, but they are just two of the millions of consumer types that Scientic Games’ Market
                     Insights Team can identify by applying 150 unique combinations.  Because when you know who buys your games, you can
                     reach them easier, create games they want to play, and provide them with an experience that will bring them back for more.
                            Real market intelligence that has a real impact on the good causes you support. at’s Scientic Games.



















                                            Because Real Counts




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