I N T E R N A T I O N A L ™ September/October 2015 RICHARD WEIL INNOVA/ DIAMOND GAME FEATURED INTERVIEWS THE SIX PILLARS OF INSTANT TICKET SUCCESS DERMOT GRIFFIN PREMIER LOTTERIES IRELAND (PLI) JIM KENNEDY SCIENTIFIC GAMES CHRYSSA AMANATIDOU Major Peter J. O’connell Lottery Industry Lifetime Achievement Award GARDNER GURNEY LARRY LOSS Lottery Industry Collaboration Award EDITH MCCARTHY GAYLE KENNEDY Celebrating 30 Years in the Lottery Industry REBECCA HARGROVE OTHER FEATURES: LOTTERY MARKETING, THE SCIENCE OF EMOTIONS, AND COMBINING BIG-DATA WITH BEHAVIORAL ECONOMICS