Public Gaming Magazine January/February 2016

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have been making the last Friday of ev-
ery month a EuroMillions Mega Friday.
These hugely successful monthly events
have seen multiple UK
players each winning
an amazing prize of
£1 million PLUS the
chance to live the mil-
lionaire lifestyle with a
truly amazing non-cash
prize. Non-cash prizes
so far have included
round-the-world trips,
private island getaways
and luxury supercars.
Overall, I’d say that,
instead of major game changes on an in-
frequent basis, it’s becoming much more
a case of constant innovation—regularly
enhancing our games to fit in with players’
lifestyles and preferences.
The new website has achieved great success.
What were some of the priorities that drove
the whole process, and what’s next for you in
terms of digital enhancements?
A. Duncan: The new website—na-
was a huge project
for us. One of our key drivers for change
was that we want people to be able to play
anytime, anywhere—and our old website
just wasn’t delivering that. It was a clunky,
old-fashioned proprietary system—and
just wasn’t fit for today’s on-the-go, mo-
bile lifestyle. So, we decided to rebuild
the entire technology platform, includ-
ing the front-end and the gaming system
underneath it. The site you see today is
managed entirely in-house and mobile
technology sits at the heart of it.
As a result, the new site delivers a much
better tablet experience, which we didn’t
really have before, as well as a better gen-
eral mobile web experience. It is easy for
any company to say that mobile is key
Andy Duncan and the Prime
Minister, The Rt Hon David
Cameron MP, at the reception at
10 Downing Street to celebrate
20 years of The National Lottery.