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// PUBLIC GAMING INTERNATIONAL // January/February 2016
PUBLIC GAMING
INTERVIEWS
Andy
DUNCAN
Chief Executive Officer, Camelot UK Lotteries
Member of the Executive Boards of the European Lottery
Association (EL) and the World Lottery Association (WLA)
Paul Jason, PGRI:
You have been CEO
of Camelot UK for just over a year now,
succeeding Dianne Thompson. How have
you found your first year in the post?
Andy Duncan:
Well, I had been UK
Managing Director at Camelot for three
years previously—working very closely
with Dianne before her retirement in
2014. Prior to that, I was CEO at both
Channel 4—one of the UK’s main
broadcasters—and H.R. Owen, which is
the UK’s leading luxury car business. Al-
though I knew the Camelot business very
well already and felt well-equipped given
my previous positions, there is always a
PGRI Introduction:
After starting his career by spending nearly two decades at global consumer goods company
Unilever—including running one of its major European food businesses—Andy Duncan joined the BBC Board in 2001
as director of marketing, communications and audiences. He supervised the expansion of the corporation’s digital
output—including the launches of BBC 3 and 4—and became chairman of Freeview, the BBC’s digital television ser-
vice. Freeview became a fast-growing brand, and in 20 months, reached four million homes. It is now the UK’s biggest
digital TV platform and is in over 20 million homes.
Mr Duncan was appointed chief executive of Channel 4 in 2004 to manage the company’s development of a genuine
multi-platform media business. Channel 4 was first broadcaster in the world to put its entire schedule online in 2006.
In Duncan’s time there, the channel’s share of Total UK TV viewing grew from 10% to 12%, and its share of the TV
advertising market increased every year—from 20% in 2004 to a record 25% in 2009.
In October 2011, Duncan was appointed UK managing director of Camelot (Camelot Group), the operator of the
UK National Lottery. In this newly-created role, Duncan was responsible for UK National Lottery’s operations in more
than 46,000 outlets across the country as well as for the National Lottery website—which is the largest online lottery in
Europe in terms of sales. This was in addition to being responsible for over 700 employees across key areas, including
Marketing, Sales, IT and Customer Operations.
Mr Duncan took over as CEO of Camelot UK Lotteries in October 2014. In this role, he has overall responsibility for
driving Camelot’s strategy for growth through ongoing innovation. This includes re-invigorating growth in Camelot’s
draw games, continuing to drive sales of instant play games, and the ongoing development of a major new online and
mobile platform. This has resulted in another record year for Camelot UK, with overall sales exceeding £7.2 billion
for the first time—an impressive 8% increase over the previous year—and the company on track for further growth
in 2015/16. The new platform, in particular, has pushed digital sales to over 20% of the overall total, with more than
10% of that now on mobile.
In addition to serving on the Executive Committees of both the World Lottery Association (WLA) and European Lotter-
ies (EL), Mr Duncan chairs the WLA’s Corporate Social Responsibility Committee and chairs the EL Innovation Group.