Page 28 - Public Gaming International September/October 2017

An Invitation From Welcome From Host

APLA Chairman Lotto New Zealand
Dato Lawrence Chief Executive

Lim Swee Lin Wayne Pickup

n behalf of the Asia Pacific Lottery warm welcome from Lotto New Zealand!
OAssociation, I would like to welcome The fastest growing of A On behalf of Lotto New Zealand, it is
all of you to Aotearoa or, as it is popularly the five regional associa- my great pleasure to welcome members
known by New Zealanders, the “The Land of tions of the World Lottery of the Asia Pacific Lottery Association to
the Long White Cloud”. This year’s confer- Association (WLA), APLA Auckland, New Zealand. The theme of this
ence is being hosted by Lotto New Zealand represents lotteries from the year’s conference is Creativity for Growth.
and the theme is “Creativity for Growth”. Asia Pacific region, including A challenge for most businesses and their Providing the
Much like the theme of the seminar in leaders is a continued drive for growth. The
Chengdu in April 2017, which focused on China, Japan, Australia, New requirement to continually deliver improved
the need to transform or else be disrupted, Zealand, India, Singapore, results places a number of demands on an
this conference focuses on how creativity Malaysia, Philippines just organization and its people. Unlocking the
is an essential part of any transformational to name a few. APLA is answer to where growth will come from tools to help you
growth journey. Creativity goes hand in a forum to cultivate and demands a number of things, not least
hand with innovation. While creativity strengthen communications creativity. The ability for an organization
is the ability to produce new and unique for the benefit of sharing to tap into its creative intelligence is often
ideas, innovation is the implementation of information and experience a defining characteristic of whether it stays
that creativity - that’s the introduction of within the worldwide lottery nimble, ahead of the crowd and continues raise your game.
a new idea, solution, process, or product. industry. APLA constantly to grow. The lottery industry is no excep-
Creativity is the driving force behind inno- innovates and develops tion. Selling hope and dreams demands that
vation and it means looking at things from a programs to benefit the we continue to come up with new ideas and
different perspective, trying to think outside imagine new possibilities. Another name for
of the existing rules and norms. Creativity members. creativity for growth in New Zealand is the
improves the process of solving problems. “number 8 wire” mentality. Number 8 wire
Increased creativity leads to greater inno- Visit AsiaPacific-lotteries. is the fencing wire that New Zealand farmers
vation within an organisation and is a key com for more information use to make fencing for their sheep paddocks
driver for greater success over the long about APLA, and updates and, because farmers often had rolls of it on
run. Many key speakers have been invited on the Creativity for Growth hand, the wire would often be used inven-
to share with us their expertise and ignite program, incredible team of tively to solve mechanical or structural
us along the way with new ideas to bring keynote speakers, session problems. Now the term “number 8 wire” has
back to our Organisations. New Zealand topics, registration, hotel expanded beyond mechanical problems to
is famous for its spectacularly beautiful accommodations, and travel talk about how, given the size of our domes-
landscape, including vast mountain chains, information. tic market and geographical isolation, New
volcanoes, sweeping coastlines, deeply Zealand has embraced creativity to compete
indented fiords and lush rainforest’s. It was in a global marketplace. We have a number
this stunning landscape that propelled the Creativity for Growth of inspiring and engaging keynote speakers,
“Lord of the Rings” movies onto the world The APLA Annual Conference who will challenge traditional thinking and
stage and made an indelible impression on to be held October 30 to stretch our imaginations for new possibili-
all who watched these films. The network- November 3 in Auckland, New ties by demonstrating how creativity across
ing day will give you an opportunity to Zealand a number of fields – including technology,
experience much of the beautiful landscape the film industry, marketing, and even
of New Zealand and the renowned “Kiwi Download the specially devel- fishing entertainment – have contributed ...it’s why you choose us.
hospitality”, as well as catching up with your oped mobile app from App to terrific growth stories. I personally look
peers from lotteries across the Asia Pacific store or Play store to stay forward to welcoming you in Auckland later
region. I look forward to personally welcom- abreast of the conference this year. The conference is always a great
ing each and every one of you to the 2017 information. chance to catch up with friends, learn from
APLA Regional Conference in Auckland, the experience of other lotteries, and identify
New Zealand. opportunities to collaborate.

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28 // PUBLIC GAMING INTERNATIONAL // SEPTEMBER /OCTOBER 2017