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September/October 2016 // PUBLIC GAMING INTERNATIONAL //
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Changing the Game at NASPL 2016
IGT invites you to meet its
team of Game Changers
who are reshaping the
lottery industry at the
NASPL’s 2016 Business
Development and Product
Innovations Conference.
This year the technology
will come alive as we
showcase the inspirations
and
insights
of
the
imaginative minds that are
ushering in the next generation of lottery products.
A new sensory experience will amaze visitors as Tom Napolitano
and members of IGT’s Game Studio introduce Astro Cash.
Players will be a part of the virtual reality action as they immerse
themselves in outer space and blast three-dimensional alien
spaceships and meteors. IGT’s Content Creators will also
showcase Medieval Money and Monkey Drop, two of our most
exciting games. All of the Instant Win games in the IGT portfolio
are available on mobile and desktop and configurable to an array
of price points. In addition, they can be used as part of a second
chance program to win entries instead of cash
prizes. Also on display will be Ringit, the
platform eGaming Review named
“Best Product Innovation” and
called “The Best Thing Since
Beer” by Next Impulse Sports.
Ringit’s
real-time
gameplay
lets players win cash for their
sports knowledge. Fans predict
what will happen next, in real
time, as they watch live broadcasts.
Ringit is currently embedded in IGT/
Lottomatica’s mobile platform in Italy and
i s
offered as a stand-alone iOS/Android app in the U.S. for the
NFL season.
Lottery games will enter a new dimension as Amy Morin
demonstrates our newest captivating instant experiences. Using
augmented reality, Paymaxs’ Gold Castle transforms from a typical
scratch game sold at a traditional retailer into a 3D interactive
experience that bursts out of a player’s phone or tablet. A complete
line of augmented reality games featuring basketball, soccer, and
holiday games is ready to be experienced. In addition to featuring
top performers such as Wheel of Fortune® and Caesars®, IGT will
also unveil new properties that are sure to attract younger players.
IGT’s team of Insight Shapers will demonstrate how the suite
of business intelligence tools creates actionable insights that
empowers quicker, more effective decision-making. JimHumphrey
will demonstrate how Aurora™ Performance Intel uses state-of-
the-art analytics to turn mountains of data into “aha” moments.
Kasia Cahill and Adam Perlow will show how Aurora Retailer
Wizard and Aurora OnePlace provide Lottery Representatives
and their retailers with the real-time data they need to efficiently
manage and successfully grow their businesses. Jennifer Seymour
will present Aurora’s diverse suite of back-office applications that
allow lotteries to transform, manage, and grow their businesses.
Francesco Parola and our Product Development Team, the
visionaries behind FutureGame, IGT’s eight-step game
development and testing framework, will introduce four new
games.Tothoroughlyunderstandplayerneedsandemotions,
the FutureGame process began with a series of insights and
trend diagnostics and ended with a complex methodology
of consumer and retailer research. From brainstorming to
testing, the FutureGame team refined the process to bring
only the best game concepts to lottery customers. Come and
see the games that have earned the FutureGame seal of approval
and hear about the next series of games currently in development.
IGT will once again showcase a number of futuristic experiences
that elevate player interaction. We welcome your feedback on the
next generation of lottery products.
Are you game? Visit IGT’s Game Changers in Atlanta and explore
how we’re reshaping the lottery business. Be sure to follow the
action on IGT’s Facebook, Twitter, and LinkedIn feeds and use
#IGTgamechangers to become part of the conversation.
IGT’s NASPL 2015 Booth in Dallas.