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September/October 2016 // PUBLIC GAMING INTERNATIONAL //
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Aurora OnePlace: The OnePlace
for All Your Sales Force Needs
With IGT’s July 2016 acquisition of Hudson Alley Software,
Aurora™ OnePlace – the leading sales force automation
solution in the industry – has joined the suite of smart, open,
agile business intelligence products IGT has developed to drive
lottery profitability and growth. Since Aurora technology enables
extending back-end services across multiple applications, Aurora
OnePlace, Aurora Retailer Wizard, Aurora Retailer Manager,
Aurora Performance Intel, and Aurora OrderStar will all share the
same set of services and the same information to provide IGT
customers unprecedented integration; for instance, a retailer will
see the same alerts in Retailer Wizard as field sales reps see in
OnePlace and inside reps see in OrderStar for that location. Of
course, OnePlace easily integrates with other IGT and third-party
applications as well, allowing all OnePlace users to benefit from
IGT’s vast resources, including its training organization, teams
of analysts, and insights from its lottery operator and sales force
management experience in jurisdictions around the world.
Lotteries buy sales force automation solutions for results, and
IGT’s Aurora OnePlace mobile app and website deliver the results
lotteries need to grow sales at retail and to operate more efficiently
and effectively.
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Visualized, up-to-the-minute reporting puts insights and
compelling data into the hands of sales reps, enabling them to
coach retailers.
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Actionable alerts notify reps immediately of potential
revenue-draining situations and opportunities for growth.
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Routing tools provide optimized time management.
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Prospecting module supports active tracking and monitoring
of retail recruitment activities.
With a major new release, Version 8.0, scheduled for September
2016, including brand-new iOS and Windows 10 apps, Aurora
OnePlace now has even more essential tools and features to drive
best practices and provide invaluable information on:
Top 10 Ways
Aurora OnePlace
Helps Drive Sales
1. Quickly
identify problems
and opportunities.
Powerful but simple,
Aurora OnePlace displays
information in a way that makes
it immediately actionable. For example, with a quick glance,
sales reps or sales managers will know how a retailer’s sales are
trending within each game category, enabling them to react
appropriately and instantly.
2. Shift sales reps from defense to offense.
Sales reps who use OnePlace walk into each sales visit with a
mission, knowing exactly what they want to accomplish. This
allows the rep to use the limited time allotted for conversations
with store managers and owners efficiently, to the benefit of
both rep and retailer.
3. Increase new game penetration.
Aurora OnePlace proactively alerts reps and sales managers
when retailers have not activated a pack of a new game in the
first weeks after launch. With OnePlace, sales reps can see
all alerts in their territory and/or all alerts for a specific retail
location, so that they can call and/or visit retailers to get those
new hot sellers put out for sale.
4. Sell in best-selling games.
Dispenser space is a precious commodity; it’s important that
it’s used wisely. OnePlace lists best-selling games by price
point so sales reps can quickly ensure that the top performers
are carried and on display at each retail location. In addition,
OnePlace will alert the sales rep of stale inventory that has
been sitting in the retailer’s safe for too long and should
be returned.
5. Remove slow-selling games that the retailer believes sell
well in his or her store.
Often, when sales of a once-best-selling game begin to
decline as customers move to newer games, retailers fail to
notice that the game has lost momentum. OnePlace lets reps
pinpoint old inventory and show the retailer which specific
games are not selling well in his or her store and should be
replaced with better-selling games.
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Sales.
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Instant ticket inventory.
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Sales goals.
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Retailer goals – new.
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Retailer profiles – new.
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Territory routes.
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Service calls.
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Jackpots.
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Winners.
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Merchandising elements,
including new POS
ordering module.
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Instant games.
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Incentive tracking –
coming soon.
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More.