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// PUBLIC GAMING INTERNATIONAL // May/June 2016
34
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Where Science Meets the Art of Interactive Insight:
Insight, Innovation lead to a portfolio of Lottery
Digital Solutions
Scientific Games Corporation
40
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On Building a Sustainable Future for
Government-Lottery:
A Focus on Technology-Driven
Action-Plans
Anita Bánki, Director of Marketing and Business Development,
Szerencsejáték Zrt., Hungary
Lene Finstad, Executive Vice President, Product and Brands,
Norsk Tipping, Norway
Vincent Pauly, Marketing, Web Product Manager,
Loterie Nationale Luxembourg
Jari Vähänen, Senior Vice President of Business Development,
Veikkaus Oy, Finland
48
│
A Refreshed Product Portfolio and Retailer Base
Leads to Skyrocketing Instant Ticket Sales in Poland
IGT
50
│
The Michigan Lottery Omni-Channel Success Story
Danny Bogus, Founder & Principal, Digital Gaming Group
52
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Scientific Games’ EMPOWER
℠
2016 Customer
Conference Draws 750 and Showcases Customer-
Driven Innovation for Lotteries
54
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A Canvas
™
Full of Opportunities
Time to Meet Your Players
Christina Boubalou, Senior Manager of Gaming Experience, INTRALOT
Dimitrios Kakkos, Director of Product Management in the Products
and Services Division, INTRALOT
66
│
What’s Your Legacy?
Duncan Malyon, Senior Vice President North America, Camelot Global
74
│
Defending the Principles of the Government-
Gaming Model
Philippe Vlaemminck, Managing Partner, PHARUMLEGAL Brussels
And Beata Guzik, Director Public Affairs, PHARUMLEGAL Brussels
EDEN ROC MIAMI
BEACH HOTEL
September 12, 13 & 14
Unlocking the Power
of Integration: Con-
necting New Media,
Modern Lifestyles,
and the Lottery
Think futurist Alvin Toffler
meets pragmatist Jack
Welch to build the marketing
model that connects
Lottery with the modern
consumer and the market-
place of the future.
Lottery Expo provides a
unique forum for industry
leaders to address the
challenges and
opportunities that face our
industry today.
We hope to see you there!
Visit
PublicGaming.orgfor updates &
conference info.
LOTTERY EXPO
2 0 1 6
PGRI