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Consumers have intelligently addressed this
challenge in the past by creating office pools to
increase the odds of winning. If there are ten people
in the pool, for instance, that increases the odds of
winning by a factor of ten times. That’s huge, right?
Of course, that also means that a Jackpot of, say,
$300 million is then split among all ten players. So
instead of $300 million, the pooling players win $30
million. For most of us, $30 million is still a “life-
changing” event!
Enter
Powerpool
, a tool that is built right into the
game and enables the player to select an option that
increases the odds to win a “life-changing” Jackpot.
The next generation of lottery players, aged 18-30,
has more access to information than any other
generation in history and has been conditioned to
look for deals and sales. From eBay, Facebook,
Twitter, Instagram, Zipcar and GoFundMe,
collaborative consumption is more
mainstream than ever before.
Millennials are driven by transparency,
eco-consciousness and big-data
technology, and are expecting a better
value in purchasing goods and services
than their parents. More than past
generations, they seek out value
propositions that make sense. So how
do we apply this to playing the lottery today? By
integrating the Powerpool option into the Jackpot
games.
Powerpool
delivers the following benefits to
the Lottery player and Lottery operator:
A computer-implemented method that allows a
player to pool their ticket with other players,
generally between 2 to 100 other players or tickets;
A system that can either choose the pre-determined
pool sizes randomly or as directed by the player;
An automated routine that determines the winning
tickets and payouts associated with each ticket in
the pool;
An integrated procedure performed by software
programs such as R, C++ or SAS;
A modernized, integrated system that can
optimize sales and improve player participation by
increasing the chance of a payout either with or
without raising the price of a ticket;
A patented solution that can be incorporated into
any US national and international lottery game,
such as Powerball, Mega Millions or Eurojackpot.
A simplified version of the
Powerpool
pooling
method is depicted on the figure below. Using this
system, the overall odds of winning are increased by
the fraction of the pool size. The smaller the pool,
the larger the actual prize of the single winning
ticket. The larger the pool, the higher the odds of
winning (but the share of the jackpot will be smaller
because it is divided among the larger pool of
players).
Lotteries depend on the higher-margin
lotto games to make their budgets.
Progressive lotteries are working hard to
accelerate the pace of innovation. As
Susan Golightly from CODEI points
out, the lottery industry must adapt to
the changing landscape where
consumers expect agility, sophistication
and integrated solutions.
1
And fresh ideas to engage
the consumer and enhance the value proposition.
When it comes to the Jackpot Lotto games, the
consumer wants better odds that improve the
chances to win. In 1989,
Back to the Future
looked
twenty five years into the future. Well, the future
has arrived. We are on the cusp to leap-frogging
into a new era of gaming.
Powerpool
is an idea
whose time has come, and is poised to lead in this
new era for the next generation of lottery players.
No matter what industry you are in, staying
competitive and anticipating trends is the key to the
future.
“
Powerpool
is an idea
whose time has come,
and is poised to lead in
this new era for the next
generation of lottery
players”.
1
Golightly, Susan (2105).
Is “Jackpot Fatigue” the Real Problem?
Public Gaming International. January/February 2015.