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January/February 2016 // PUBLIC GAMING INTERNATIONAL //
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The BD feature isn’t the only Pro-Lite innova-
tion to change the way jackpot games are being
promoted:
Last summer, Pro-Lite’s exclusive Day of
Drawing (DOD) feature made its debut in Min-
nesota Lottery retail outlets. The lottery con-
tracted with Pro-Lite for a trial order of 6-jack-
pot window signs (complete with DOD feature
to signal the drawing days of PowerBall and
MegaMillions), and double jackpot countertop
signs. A supplemental order for both sign types
was received last June, from IGT, as part of their
central system contact. The reorder resulted from
the Lottery’s satisfaction with Pro-Lite signs, fol-
lowing a trial including competitive product.
The inspiration behind DOD: It’s no secret
that ticket sales rise dramatically on the day of the drawing. For
example, from June 1 through December 31, 2012 New Jersey
Lottery’s PowerBall and MegaMillions ticket sales surged an av-
erage of 336% on the DOD versus non-drawing days; on non-
drawing days, ticket sales averaged $340,823, versus an average
of $1,143,848 on the DOD.
As the most dramatic examples in the six-month period, Pow-
erball sales rose 707%, on the DOD, (November 24, 2012,)
and MegaMillions sales rose 505% on the DOD, (September 4,
2012). Comparatively, ticket sales increased an average of 176%
on the day before the drawing.
Via the central system, Pro-Lite’s exclusive DOD feature en-
ables the Lottery to signal the last chance to play, at will, and
within space already allotted for jackpot display. Everyone’s a
winner with DOD.
About Pro-Lite: Pro-Lite Inc. introduced LED technology to
the U.S. in 1981. The firm now delivers to more than 1,000,000
customers and end-users worldwide, supplying Walmart, Costco
and other top names. Pro-Lite has also supplied the United States
Air Force, Navy and United States Postal Service.
Pro-Lite introduced updatable jackpot signage to North Amer-
ica in 2000. Upwards of 100,000 LED signs have been supplied
to more than 30 North American, Caribbean and Central Ameri-
can lotteries. Pro-Lite has the distinction of having equipped the
largest jackpot sign program in the United States. New York Lot-
tery was provided 42,500 signs from 2009-2012, which included
wirelessly updated dual jackpot, New York lottery logo and game
logo signs.
Since 2013, Pro-Lite has supported numerous lottery projects
in the US, Canadian, Central American and European markets,
delivering LED signage to: Connecticut, Delaware, Florida,
Hoosier, Kansas, Kentucky, Massachusetts, Minnesota, Missouri,
North Carolina, Ohio, North Dakota, South Dakota, Wash-
ington, British Colombia, Ontario, LOTELHSA, Honduras,
and Italy. Through these projects, Pro-Lite has cooperated with
IGT, INTRALOT, SCIENTIFIC GAMES and CANADIAN
BANKNOTE to integrate its updatable jackpot signs seamlessly
with lottery central systems around the globe.
■
Billion Dollar feature on Florida’s Snap Frame
™
window sign
Pro-Lite’s product line includes:
• Jackpot signs for window, wall, countertop
and pole display
• Modular window jackpot signs (Modulex
™
)
• Van top jackpot signs
• Floor and counter mat jackpot signs
(MatTronic
™
)
• Scrolling message signs with or without
jackpot display
• Logo signs, wall, window and pole mounted