Public Gaming Industry

Advertising/Marketing

March 14, 2019

West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Show

March 10, 2019

Maryland Set to Award $115 Million Lottery Contract to GKV and Pittsburgh’s MARC USA

March 10, 2019

How Agencies Are Celebrating International Women’s Day and Women’s History Month

March 10, 2019

7Cs Of Marketing In The Digital Era

March 3, 2019

ESPN launches daily sports betting show

February 1, 2019

Super Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercials

February 1, 2019

How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads

January 13, 2019

NBC Sports Washington is producing an interactive, alternate broadcast for the Wizards home game against the Milwaukee Bucks that will focus on sports betting

January 10, 2019

Arizona Lottery created a unique QVC-styled commercial spot for its Holiday Scratchers campaign

January 6, 2019

The 25 Best Ads of 2018 See the work that elevated storytelling and drove the conversation

November 29, 2018

California Lottery: The Gift is in the Giving by David&Goliath

November 25, 2018

How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies

November 18, 2018

Best Buy’s Super Bowl football commercial features mobile pioneers

November 13, 2018

Maryland Lottery Winners to Travel with the Ravens

November 11, 2018

Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive

November 11, 2018

Outfront Media Teams With the MoMA as It Looks to Move Beyond Advertising

November 4, 2018

Sky limits TV gambling adverts to one per break amid campaign for pre-watershed ban

November 4, 2018

The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say

November 4, 2018

Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent

October 14, 2018

National Lottery puts retailers at heart of new TV campaign

October 12, 2018

David&Goliath wins $295M California Lottery account

September 16, 2018

Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether

September 8, 2018

TVG/FanDuel launch two new gambling shows, the Lisa Kerney-hosted More Ways to Win and The Barstool Sports Advisors

September 7, 2018

Eye-Q Trivia sponsored by the Illinois Lottery

September 7, 2018

Data Fuels Irish National Lottery’s Latest Dynamic OOH Campaign

August 24, 2018

If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK

August 16, 2018

Massachusetts Gaming Commission Blocks MGM's Roadside Video Ads

August 16, 2018

Sports Betting: What Radio Stations Need to Know After Supreme Court Decision

August 8, 2018

“Today Italy sets a record in Europe: The first country to have abolished gambling advertising.”

August 7, 2018

CBS is already seeing the benefits of sports gambling ads

July 15, 2018

From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018

June 30, 2018

La Marocaine des Jeux et des Sports win Advertiser of the Year for their campaign promoting women in sports

June 19, 2018

MLB will no longer allow teams and networks to accept sports betting advertising.

June 16, 2018

This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018

June 16, 2018

3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup

May 13, 2018

Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise

May 10, 2018

La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival

May 6, 2018

Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth

May 6, 2018

At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos

May 6, 2018

Lottoland is the new sponsor of ITV’s Who Wants to Be a Millionaire

April 14, 2018

UK National Lottery is returning to primetime TV for the Lottery results

April 1, 2018

Camelot picks Adam & Eve/DDB for £42m National Lottery ad account

1
2

© Public Gaming Research Institute. All rights reserved.

About Us & Privacy Policy