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Public Gaming Industry

Advertising/Marketing


October 1, 2023
WATCH the television ad presented at the EL advertising awards in the category of Responsible Gaming by Loterie Romande at the EL/WLA Sus...
August 10, 2023
“Over the last 12 to 18 months, we’ve seen tremendous interest and growth in anamorphic 3D billboards,” one out-of-home exec told us. Tw...
June 24, 2023
A New Jersey lawmaker is looking to crack down on how sports betting operators are advertising their products and to whom they are target...
June 24, 2023
The gambling industry has grown rapidly in recent years, and Britain and Australia have led this global expansion. Many people like the o...
June 9, 2023
McCann New York pioneers the brand-safe AI for the socially driven campaign Everyone who plays the lottery dreams of what they'd do if t...
June 8, 2023
A new campaign from The National Lottery spotlights the long-lasting love between its flagship game, Lotto, and its regular players.  'P...
May 30, 2023
TEXAS LOTTERY COMMISSION HONORED WITH A PAIR OF TELLY AWARDS The agency has been named a Bronze Winner in two Branded Content categories ...
April 14, 2023
New proposal aims to reduce the appeal of gambling to kids Sports gambling companies in Ontario may soon have to advertise their service...
April 6, 2023
CLICK TO WATCH  https://www.cbsnews.com/baltimore/video/maryland-lottery-recognizing-legacy-retailers-during-50th-anniversary/
April 1, 2023
The Crown corporation is urging gamblers to take a breather and make more responsible choices. The British Columbia Lottery Corporation ...
February 24, 2023
Regulators at the New York State Gaming Commission are weighing whether to limit the use of the word "play" in advertising by so-called l...
February 26, 2023
Online betting and gambling promotions continue to be unabated despite two advisories from the Ministry of Information and Broadcasting (...
February 15, 2023
There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find ou...
February 16, 2023
Adults in the US are watching the equivalent of nine episodes of “Friends” in digital video each day. Surprising absolutely nobody, Amer...
February 15, 2023
The American Gaming Association has spoken out against a proposed federal ban on sports betting advertising. A bill introduced last week...
February 15, 2023
New UK National Lottery operator Allwyn is reviewing its media account as it remains embroiled in an endless creative pitch between Leo B...
February 8, 2023
Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad marketFox recorded record revenue...
December 24, 2022
CLICK HERE TO READ
December 7, 2022
GOOD CAUSES Wow that was quick! Nearly all of the tickets for The National Lottery hosts Love Actually at the cinema have sold out. Due ...
November 28, 2022
U.S. Sen. Richard Blumenthal has written a letter to Caesars Entertainment CEO Tom Reeg regarding his concerns about sports betting promo...
November 23, 2022
To encourage people to buy tickets, the organization has released three moving festive films this year. Each Christmas, the Spanish Nati...
November 23, 2022
Alongside other brands trying out non-fungible tokens, Macy’s is hosting a virtual Thanksgiving Day Parade that lets viewers vote on th...
November 18, 2022
British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train CLICK HERE TO WATCH Luck brings t...
November 2, 2022
Online gambling companies will be required to ask punters, "What’s gambling really costing you?" and "What are you really gambling with?"...
October 12, 2022
In Europe and other parts of the world, the gambling industry is under pressure as regulations become stricter. On the one hand, authorit...
September 17, 2022
Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditio...
August 18, 2022
Thanks to an array of digital tech innovations, many new industries emerged, while others have found a new home online. The iGaming secto...
August 5, 2022
UK’s data watchdog assesses complaint on ways betting firms profile and target problem players Dave, a Scotsman in his early twenties, r...