Public Gaming Industry
Advertising/Marketing
Iowa Lottery announces giveaway promotion for unclaimed $1 million prize
(Des Moines) -- Iowa Lottery players will have a chance to win a $1 million unclaimed prize with a new promotion this spring.
Iowa Lotte...
Marcus Thomas Retains $9M Ohio Lottery Account Again
Cleveland-based indie agency Marcus Thomas has persevered one more time in its attempts to win the Ohio Lottery account.
The decision ca...
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Show
WEST VIRGINIA LOTTERY NEWS
FOR IMMEDIATE RELEASE
March 14, 2019
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Sho...
Maryland Set to Award $115 Million Lottery Contract to GKV and Pittsburgh’s MARC USA
Maryland’s Board of Public Works will be asked to approve a new Maryland Lottery and Gaming Control Agency contract valued at $115,478,00...
7Cs Of Marketing In The Digital Era
There are 7cs of marketing in the Digital Era
Content – It’s here we’d like to point out that ‘content’ takes on many different forms in...
ESPN launches daily sports betting show
A few months after sports betting began to break into the mainstream, ESPN is finally adding a gambling show to their daily television li...
Super Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercials
CLICK HERE TO READ AND WATCH
How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
WATCH ALL THE ADS at this LINK
Budweiser, Devour and Bu...
NBC Sports Washington is producing an interactive, alternate broadcast for the Wizards home game against the Milwaukee Bucks that will focus on sports betting
The future of sports betting in America is fast approaching, and the Washington Wizards want to be on the cutting edge. Starting Jan. 11 ...
Arizona Lottery created a unique QVC-styled commercial spot for its Holiday Scratchers campaign
For its Holiday Scratchers campaign, the Arizona Lottery created a unique QVC-styled commercial spot, produced an almost three-hour liv...
The 25 Best Ads of 2018 See the work that elevated storytelling and drove the conversation
CLICK HERE TO READ AND WATCH
California Lottery: The Gift is in the Giving by David&Goliath
Agency: David&Goliath
Client: California Lottery
Date: Nov 2018
California Lottery continues its tradition of encouraging people...
How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell’s Leadership As...
Best Buy’s Super Bowl football commercial features mobile pioneers
on air | Super Bowl football commercial features mobile pioneers
WATCH HERE
| stars of mobile phone tech
We realized Silicon Valley ...
Maryland Lottery Winners to Travel with the Ravens
MEDIA ADVISORY
For Information, Contact:
Carole Bober Gentry
410-230-8725 (office)
410-365-6384 (cell)
carole.gentr...
Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
R3 estimates the deal at between $150 and $200 million
Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHi...
Outfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
The company wants to avoid outdoor ad overload with more editorial content
A new program from Outfront brings art to subway stations.
...
Sky limits TV gambling adverts to one per break amid campaign for pre-watershed ban
Sky will dramatically cut the number of gambling advertisements it shows amid rising concern over addiction and the prominence of betting...
The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say
Standard-setting and better targeting were big themes at a trade conference this week
Digital advertising is bleeding into the physical ...
Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent
Going around third-party data and opening up a direct line of communication
Brands and marketers could gain a lot from finding out more ...
National Lottery puts retailers at heart of new TV campaign
The National Lottery is incorporating retailers into its new ‘Amazing Starts Here’ marketing campaign.
Newly-created TV advertisements t...
David&Goliath wins $295M California Lottery account
The West Coast agency retains it for another five years and vows to make brand number one lottery in America.
David&Goliath has won ...
Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether
After overseeing some of the world’s top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a ...
TVG/FanDuel launch two new gambling shows, the Lisa Kerney-hosted More Ways to Win and The Barstool Sports Advisors
The latest new gambling-focused shows are coming from TVG and FanDuel.
Back in July, we covered how FanDuel and its parent company Paddy...
Eye-Q Trivia sponsored by the Illinois Lottery
Have you seen the genie popping up in ads and billboards around town recently, saying you "can't wish for multiple wishes"? Turns out, i...
Data Fuels Irish National Lottery’s Latest Dynamic OOH Campaign
As part of its nationwide campaign to promote the new Lotto Plus game, the National Lottery is running an ambitious and innovative multi...
If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK
BBDO New York
One Snickers For The Price Of Two
Luckily, after our sweater-wearing, vaguely John Denver-meets-Mark-Hamill inter...
Massachusetts Gaming Commission Blocks MGM's Roadside Video Ads
Massachusetts casino regulators have delivered a rare setback for MGM Springfield. The company wanted to play videos on a large sign visi...
Sports Betting: What Radio Stations Need to Know After Supreme Court Decision
This post was originally published on GSB's website as a Legal Alert on August 13, 2018.
Is Sports Betting Legal?
Until a recent Su...