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Camelot CEO Nigel Railton commented: “As we celebrate 25 years of The National Lottery and the massive difference it has made to UK society – with an incredible £40 billion raised for Good Causes – I’m delighted to see our hard work paying off. Sales across most of the business are up – with our ongoing investment and innovation in retail and digital continuing to yield positive results. In particular, we’ve spent much of the last 12 to 18 months getting our draw-based games back in good health – with a more balanced portfolio that now offers something for everyone – and making improvements to our Scratchcards and online Instant Win Games in terms of product design, range, merchandising and availability, which has led to record sales of those games.

“Thanks to IGT’s PlayBingo platform, Norwegian players are responsibly enjoying a new and more entertaining Bingo experience, enhancing our program and keeping proceeds in Norway to support arts, sports, and cultural initiatives,” said Hans Erland Ringsvold, Head of Gaming Operations, Norsk Tipping.

“As a leader in regulated digital gaming, Norsk Tipping has recognized the benefits of PlayBingo not only as a baseline product with crossover appeal, but as a vertical that supports responsible gaming through its social aspect and low average player spend,” said Declan Harkin, IGT Senior Vice President and COO, International. “Our experience in WLA markets in Europe and North America have proven that PlayBingo is a powerful driver of player acquisition and player retention, while accelerating growth across an operator’s entire digital offering.”