Page 7 - Public Gaming International September/October 2017

In the 20th Century,
growth was based on
product launches. OCTOBER 25-27
In the 21st century,
digitalization has become GRAND HYATT
the driver.
BUCKHEAD,
For conference registration,
updates, and hotel registration, ATLANTA
visit PublicGaming.org

Digitalization is the unifying
principle for industry leaders
to transform business process,
CRM, retailer support, the
in-store shopping & player
experience, and the integration
of media, POS and all consumer
touch-points into a harmonious
omni-channel business model.
The modern consumer expects
nothing less, the competitive
environment is changing rapidly
to meet those expectations,
and Lottery is moving quickly to
lead the charge.

Team Lottery is already setting
the highest standard for
the entire games-of-chance
industry and is bracing to raise
the bar higher. It has all the
tools to make it happen, and
the visionary leadership to
show us the way.

PGRI’s collaboration with the
Georgia Lottery promises to be
a special event. Lottery Expo
2017 will feature presenta-
tions on the forward-leaning
initiatives that are making a
difference today.

For conference information and
updates, please stay tuned to our news
website PublicGaming.com.
E-mail Paul Jason at CO-HOSTED BY THE
pjason@publicgaming.com
or call at (U.S.) +1 (425) 449-3000. GEORGIA LOTTERY