Page 20 - Public Gaming International September/October 2017

INTERVIEWS Rollo

PUBLIC GAMING REDBURN

Executive Director, Oklahoma Lottery,
President of the Board of MUSL
(Multi-State Lottery Association)

The MUSL Five-Year Growth Plan

Paul Jason: The Board confirmed the Strategic Plan at derived from multi-jurisdictional games
the Denver Board meeting in June 2017. offered or facilitated by MUSL. To achieve
What can you tell us about the five-year plan The Board is currently working on the this strategic intent, the Board identi-
recently codified by the MUSL Board of Implementation Plan and should confirm fied four Strategic Pillars: International
Directors? What are some of the changes in the first step of that plan at the MUSL Opportunities; Powerball and Other Games;
focus or priorities? Board meeting during the PGRI confer- Organization Excellence; and Industry
ence in Atlanta. In developing the Strategic Collaboration.
Rollo Redburn:
Thank you for asking this, Paul. MUSL, Plan, the Board started by reaffirming what
like the rest of the lottery industry, is matters the most. We looked at where we are As I indicated, we have not completed the
experiencing great opportunities and now and where we want to go. We looked at Implementation Plan. We are appointing
challenges. For many reasons faced by all things that might prevent us getting there Board members to a working group for
organizations, it was time to take more and things that can help us get there. Finally, each Strategic Pillar. The working groups
formal action to ensure future successes. We we defined what success would look like. will propose objectives. The objectives are
felt that it was time to develop a relevant, the first step of the implementation plan.
living and breathing document to outline The Board will address these in October.
where the MUSL organization needed to go, My hope over the next few months is to do
and how to get there - a Strategic Plan. what I can to make sure that each MUSL
Board member is participating to the extent
that they can in Board business; that our
MUSL leadership developed an outline to communications with each other is pristine;
help the Board formulate a strategic intent The Strategic Plan establishes a vision of and that MUSL continues to make progress
for the organization. MUSL contracted where MUSL is going “To be the preeminent in development of our plans and execution
with TPG Companies out of Des Moines, and most respected enterprise in the global of our plans. Our success as an organiza-
to facilitate multiple meetings of the Board lottery industry”. tion depends on our ability to be involved,
to work on this new strategic intent. The communicate ideas and reach consensus.
goal: to establish a strategic plan that would MUSL’s mission is “To provide Member
lay the groundwork for the development Lotteries with world-class games to maximize Powerball is one of the most phenomenally
and improvement of the MUSL orga- profits responsibly for good causes.” successful brands in the world. And it contin-
nization over the next five years. Board ues to innovate to capture the imagination of
members who could make the meetings Rollo Redburn: its audience. What is MUSL doing to drive
met on more than one occasion with TPG MUSL will do this adhering to core values growth of Powerball over the next two, three,
professional consultants. These consultants of Integrity, Accountability, Transparency, four years?
facilitated passionate discussions about the Entertainment and Innovation. MUSL’s
subject matter. The plan that was developed established strategic intent is to “Double Rollo Redburn:
describes the result as “One Vision – One the Power!” – by June 30, 2022; to double The Powerball Game Group will implement
Team – One Overarching Goal”. gross gaming revenues to $6 billion a new game feature, “Winner Take All”,

20 // PUBLIC GAMING INTERNATIONAL // SEPTEMBER /OCTOBER 2017