Following an extensive and detailed six-month competitive bid process involving  Barcelona, London, Madrid and Paris, Clarion Gaming announced that from 2025,  Barcelona will be the host city partner for ICE and iGB Affiliate.

The initial five-year  contract covers the period 2025-2029 (inclusive). The first editions of ICE and iGB  Affiliate to be held at the 240,000 sqm capacity Fira de Barcelona will run on 20-22  January 2025. The decision was endorsed by the ICE Advisory Board comprising a  cross-section of major international brands. 

The selection process, which included an evaluation of more than 30 variables,  venue visits, city presentations and detailed negotiations, was conducted by an  independent international agency with vast experience in the events and location  search space.

The process considered all aspects of attending, exhibiting at and  organising the two events in addition to longer-term strategic factors impacting the  development of ICE and iGB Affiliate. 

The Venue  Located just 3 km from Barcelona’s historic city center, Fira Gran Via is ideally  situated in a newly redeveloped business district.  It has eight halls, connected by a walkway that channels visitors, with some of the  most advanced technical and logistical features.  The Gran Via venue contains several spaces for congress activity spread around the  different halls. One of them is the Convention Centre, located in Hall 8, a fully modular  and versatile space with seating for between 3,000 and 12,000 people. 

Designed by Pritzker Architecture Prize winner Toyo Ito, the venue is located  between Barcelona and L’Hospitalet del Llobregat. 

The expansive and modern venue is conveniently linked by the local public transport  network to both the metropolitan downtown and nearby El Prat International Airport  (12 km).

https://london.igbaffiliate.com/news/barcelona-confirmed-host-city-ice-igb-affiliate-2025#:~:text=The%20first%20editions%20of%20ICE,online%20and%20land%2Dbased%20gaming.