|The operator of France's national lottery has signed up to the International Olympic Committee's system for monitoring betting patterns during major sports events.|
Jean-Luc Moner-Banet, CEO of the Loterie Romande, is extremely pleased with the outcome of the initiative: "The campaign exceeded our expectations, both in terms of visibility and engagement. It has enabled us to present the Loterie Romande in a positive and innovative light while also positioning ourselves in a hitherto unexploited segment, combining the virtual and commercial aspects in one package. The first seeds of our future communication strategy focusing on branded content have now been sown."
|"We believe that the government's proposal to open lottery market goes too far and that turnover limits are too wide. We are afraid this could weaken consumer protection", said Torbjorn Almlid, Managing Director for Norsk Tipping. Consultation response from Norwegian Tipping was submitted to the ministry on Monday 5 January.|
Public Gaming Magazine January/February 2014