Europe

European Lottery

It has been a testament to the professionalism of our thousands of retail partners around the country who engaged with us over the course of this new rollout and transition that we have managed to steady the ship and are confident about the future.  The Irish lottery continues to be one of the most successful lotteries globally with a strong ethos, exceptional staff and a culture of delivering for our players and good causes. To date, it has raised over €4.5bn for Good Causes; delivered over €7.5bn in prizes and created over 450 new millionaires.

European Lottery

"We were excited to be the first to bring the Nabor concept to our players. It’s a great new way for them to connect with the lottery,” said Veikkaus Executive Vice President Olli Sarekoski. “Changes in societal and technological trends have created a greater demand for social types of draw games. Naapurit also brings the added value of registering our players with the lottery."    Norsk Tipping became the first to launch the game together with a major TV studio during primetime.    Norsk Tipping CEO Torbjörn Almlid said, "This already exciting game has received an additional boost through a TV program resembling a game show, creating a strong sense of community among players, which aligns well with our organizational mission."

European Lottery

Challenged by the presence of numerous international operators that illegally offer their games to Swedes and by some self-imposed responsible gaming policies Svenska Spel has seen its revenue drop until the point that it has decided to explore new verticals and ask the country's authorities for a license to launch Sweden's first-ever legal online casino. Svenska Spel's determination to explore the online casino vertical has also been discussed by the company's CEO Lennart Käll, who said that a Svenska Spel-run online casino would help the country by offering Sweden's casino players a safe and regulated online gaming environment.

WORLD LOTTERY SUMMIT Photos Rome







Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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