Europe

European Lottery

Dating back to the 19th century, the Fat One is a cultural institution in Spain, where people stand in line for hours at certain sales points considered to be “lucky,” and tickets get sold months in advance.  The state agency hired advertising firm Leo Burnett to produce this year’s series of spots, said Selae president Inmaculada García Martínez.  Each commercial tells a short and moving story about ordinary people and how the lottery touches their lives, often indirectly.  Juan García Escudero, creative director at Leo Burnett, said they knew the focus had to be on the word “sharing.”  “The lottery is won by work colleagues, by people you see down at the corner bar, by relatives. We are all participating, really,” he said. Hence the decision to make this year’s slogan “The best prize is sharing it.”

European Lottery

"For the first time Norsk Tipping will launch a new lottery game with a prime-time TV show, says Maria Sandell. This will be the way forward in the largest segment of the gaming industry that has been standing still for so long."

European Lottery

Stéphane Pallez "I am very proud to join la Française des Jeux, a dynamic and popular company that contributes to the public interest. I intend to continue developing the responsible and sustainable model of la Française des Jeux in France and internationally. One of the major challenges of the company is bringing it closer to the people. This entails strengthening the points of sale as well as the digitalization that, combined with the strength of our physical network, will allow us to meet the expectations of today and future customers."







Social Media

What Uber and Lady Gaga Can Teach You About Analytics
A lot actually.  These are brands...
What is Social CRM & why do you need it?
Social CRM is a philosophy and a b...
It's Not Your Father's Sale Anymore-
Research indicates 60% of the buyi...
Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
feed-image Feed Entries