MAJOR PROGRESS, EVEN BREAKTHROUGHS, ARE RE-SHAPING LOTTERY’S APPROACH TO THE MARKET-PLACE • Behavioral economics  is being applied to our industry and providing new tools to connect with the traditional lottery player • Creative promotional, branding, and product collaborations with retailers, and other consumer brands, are unlocking the value of Brand Lottery in incredible new ways. • Lotteries and multi-state corporate accounts are finally overcoming the logistical, accounting, and operational obstacles that have impeded the development of the big-box channel. • And now, more than ever, it’s about INTERACTIVE. Lotteries are building out the infrastructure, game content, and strategies that connect the lottery operator to the consumer over Interactive channels. And bridging the gap between Interactive and land-based retailing. LOTTERY EXPO provides a unique forum for industry leaders to build upon the opportunities opening up to us today. Join your colleagues as they push into new frontiers that will secure a bright and prosperous future for government-gaming. PGRI 2015 Lottery Expo Conference September 9,10, and 11, 2015 Eden Roc Miami Beach CONFERENCE SESSIONS Thursday & Friday, Sept 10 & 11 RECEPTIONS Wednesday, Thursday, and Friday CONFERENCE INFO & DETAILS: www.PublicGaming.org NEWS WEBSITE: www.PublicGaming.com VIEW VIDEO-RECORDED PRESENTATIONS: www.PGRItalks.com E-MAIL: Pjason@PublicGaming.com CALL U.S. + 425-449-3000 Co-hosted by PGRI and the Florida Lottery