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// PUBLIC GAMING INTERNATIONAL // September/October 2016
scientific games announces
kevin m. sheehan
as new ceo, president,
and member of the board
of directors—gavin isaacs
to become vice chairman
of the board.
(See interview with Kevin Sheehan on
page 20)
“I am so pleased to welcome Kevin to Scien-
tific Games and that Gavin will continue
with the company in his new role.With the
company fully integrated, it is the right time
to expand our leadership team so we can
take full advantage of the new and growing
opportunities open to a company with our
global scale and broad expertise. Kevin’s in-
tellect and experience will be an invaluable
asset as we move forward as one company,”
said Ronald O. Perelman, Chairman of
the Board of Scientific Games.
“Today we are one company with three
strong businesses—gaming, lottery and in-
teractive. Our integration is behind us and
our business strategies are delivering solid
results.With our momentum building,
I’m moving from an operational leadership
position to a more strategic role, Vice Chair-
man of the Board of Directors. On behalf of
my colleagues and the Board, we welcome
our new CEO and President, Kevin Shee-
han. This is the right time to grow our lead-
ership team and have someone of Kevin’s
talent, experience, and financial acumen
take us to the next phase of growth and
innovation,”
said Gavin Isaacs, Scientific
Games Board Vice Chairman.
alabama lottery bill
fails in senate
The Senate and House fail to agree on
which games should be allowed, so the
entire bill is dead for the season.
massachusetts online
lottery failed to make cut
in late-session flurry
Lottery Executive Director Michael
Sweeney had been pushing this session
for an OK from the Legislature necessary
to move forward with an exploration
of online opportunities for the Lottery.
Treasurer Deborah Goldberg has touted
the idea of a Lottery-run fantasy sports
game, which she said would attract a
younger audience that favors playing
on mobile devices, particularly 25-to-
45-year-old males
“who are not Lottery
players (and) who are extremely excited by
sports-related fantasies.”
Goldberg, whose
office oversees the Massachusetts Lottery,
expressed disappointment Tuesday that
the online language failed to prevail
before a six-member House-Senate
conference committee that conducted
its deliberations privately. Having been
denied the legislative authority to move
products online, the head of the Mas-
sachusetts Lottery said the agency will
continue to make its case to lawmakers
and seek approval to offer its products on
the internet.
jcm global brings flex-
ible, direct promotional
couponing to las vegas
The new Topgolf Las Vegas at MGM
Grand is a four-level entertainment
venue with interactive golf games that
is unlike anything Las Vegas visitors
have ever experienced. Now JCM
Global is adding a new layer of interac-
tivity to the facility with its intelligent
couponing solution, PromoNet®. JCM
has installed PromoNet on 20 bar top
games at Topgolf, giving the facility the
flexibility to enhance guest experiences
by identifying valuable players, and to
deliver promotions and reward players.
budget impasse delays
final passage of online
gaming/poker legislation
in pennsylvania
california lottery
leverages data to grow
The California Lottery has found a
winning ticket: data analytics. By
converting data into business intel-
ligence, the California Lottery is doing
more than simply identifying when and
where potential players might be. It is
using data to move the entire enterprise
toward its goal of becoming the largest
lottery in the United States. CA State
lottery revenues have increased from
$5 billion in 2014–15 to $6.3 billion
in 2015–16, and are expected to reach
$8 billion by 2018–19. By combining
historical data with business goals and
operations, lottery officials are able to
address a number of issues that they
previously relied on people to track.
Data analytics is removing many of the
human assumptions that once figured
into which retailers were selected to sell
lottery tickets and scratchers, as well as
predicting when those products would
run out. Empty shelves can equate to
millions in lost revenues.
The organization has discontinued the
use of manually produced inventory re-
ports; instead, a data-based predictive so-
lution aligned with the product ordering
system could help automatically allocate
product to consumer meet demand.
it is with great sadness
we report the passing of
dan bower. he co-founded
scientific games with dr.
john koza in 1973
national indian gaming
commission (nigc) an-
nounces largest tribal
revenue gain in 10 years
Revenues generated by the Indian
gaming industry in 2015 totaled
$29.9 billion dollars. After six years
of modest, but stable growth, the 5%
increase in GGR from 2014 is the
largest increase in 10 years.
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