---

Public Gaming November/December 2016

1

IGT 'Altura Flex' Smaller Footprint. Bigger Screen.

2

GAMING LABS 'Don't Leave your Cyber Security to Chance'

3

Inside this Issue

4

SCIENTIFIC GAMES 'Ambika understands what motivates consumers to play'

5

INTRALOT 'A thrilling journey to the future playing experience'

7

NOVOMATIC 'Expect Better Expect More'

9

From the Publisher

10

DIAMONDGAME 'We've Only Scratched the Surface'

11

PGRI LOTTERY INDUSTRY HALL OF FAME

12

LINQ3 '73% of fuel customers never set foot inside the store'

13

POLLARD BANKNOTE 'Delivering fresh innovation to Lotteries'

15

PARTNERS In PROGRESS WLA and YOU By Rebecca Hargrove, (Chief Executive Officer, Tennessee Education Lottery Corp. and Senior Vice President of the World Lottery Association)

16

INTRALOT 'CANVAS Time to meet your players'

17

INTERVIEW Michael DeCheser, Broadcast and Media Director, New Jersey Lottery

18

SMARTPLAY INTERNATIONAL 'Our reputation stands on our quality. Here at Smartplay that's priority #1. Russell Wells, Manager, QC

19

JCM GLOBAL 'One Connection Changes Everything'

21

CAMELOT GLOBAL 'Is your lottery...a lean lottery?'

23

INTERIVEW Gregg EDGAR, Executive Director, Arizona Lottery

24

SCIENTIFIC GAMES 'PLAY outside the box. Generations of fun in an instant'

25

GEM INTELLIGENCE 'The Best Solutions are Built on Your Ideas'

27

NEOGAMES 'PAMPER YOUR PLAYERS'

29

ABACUS 'LOTTERY EVERYWHERE'

31

Applying Technology to Drive Progress in the Government-Gaming Sector: A Roundtable Discussion with Five European Lottery Industry Leaders

32

KAMBI 'The Power to Transform your Revenues'

33

PRO-LITE "Engage the Player -Moving from Million to Billion.

35

SMART-TECH 2017 Conference New York City, March 20, 21, 22 - 2017 Book your room today!

36

SCHAFER SYSTEMS, Inc. 'Lighted Ticket Menu Board' - a new way to make your display cards pop!

37

“BUILDING ON YOUR BEST” The Tennessee Lottery Annual Sales Meeting that Sets the Stage for Growth

38

CARMANAH SIGNS STRATACACHE "Brilliant content inspiring powerful retail sales lift'

39

IWG Would like to Congratulate the Michigan Lottery

41

IGT AURORA Game Master "Change YOUR Game Plan'

42

INTERVIEW Evgeniy VLASENKO Chief Executive Officer, MSL LLC, Ukraine

44

Highlights from Scientic Games - PRODUCTS TO EXPERIENCE NOW

46

Industry Innovation, Meet Major Consumer and Retailing Trends By: Bill Breslo, Vice President, Diamond Game

48

JCM FUZION 'One Connection Changes Everything'

49

Joni Hovi, Executive Director Lotteries for Kambi, explains why sports betting is the key driver to integrate the land based and online gaming experience for players.

50

Growth Drivers on Display Changing the game at NASPL and WLS - IGT

51

THE POWER OF THE DUAL LAUNCH By: IWG CEO Rhydian Fisher

52

NOVOMATIC LOTTERY SOLUTIONS - Are you still asking, “Who ARE these people?!”

54

LOTTOMATICA 'Setting the Standard for Instant Game Profit Growth'

56

THE BILLION DOLLAR QUESTION … Is Your Signage able to Display the Billion Dollar Jackpot? PRO-LITE

58

Boldly Go where Others Have Been Before … By: Simon Butler, Chief Executive Officer, ABACUS SOLUTIONS

60

Behavioral Economics: Lessons for Lottery By Dr. Lee C. Stuart, contributing editor to PGR

62

Gaming Laboratories International (GLI®) Wraps Up G2E with Executive Honors

65

PULSE OF THE INDUSTRY

67

NASPL 2016 PHOTO COLLAGE

77

HALL OF FAME North American Ceremony PHOTO COLLAGE

80

G2E PHOTO COLLAGE

81

Contributing to the Future of the World by PHILIPPE VLAEMMINCK, managing partner and BEATA GUZIK, director public affairs —PHARUMLEGAL BRUSSELS

82

SMART-TECH 2017 MARCH 20-22 Click for EARLY BIRD VENDOR REGISTRATION - No Charge for Government Lotteries to attend.

83

SCIENTIFIC GAMES 'For Mia, it's more than manufacturing - it starts with the player experience'

84