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// PUBLIC GAMING INTERNATIONAL // July/August 2016

24

Retail Optimization:

The Outside-the-Store Consumer Experience

Gary Gonder

, Chief Branding Officer, Missouri Lottery

David Barden

, Executive Director, New Mexico Lottery

Kevin Gass

, Vice President, Lottery Gaming, BCLC (British Columbia)

Bill Thorburn

, Group Executive – Lotteries (International), Tatts Group Limited

28

Retail Optimization:

In-Store Marketing and Merchandising

Tom Delacenserie

, Secretary, Florida Lottery

Wendy Montgomery

, Vice President Marketing & Sales,

Ontario Gaming & Lottery OLG

Adam Perlow

, President & Chief Executive Officer, Hudson Alley Software

John Pittman

, Vice President Marketing, INTRALOT USA

Tom Shaheen

, Executive Vice President & Chief Policy Officer, Linq3

Jeff Sinacori

, Vice President Retail Development, Scientific Games Corp.

30

Creating the Truly Open, Fluid, Dynamic IT

Infrastructure that Smooths the Path for Rapid

Deployment of Innovation

Gary Grief

, Executive Director, Texas Lottery, Chair of the Powerball Group

Gardner Gurney

, Director, Division of the Lottery New York State

Gaming Commission

Carole Hedinger

, Executive Director, New Jersey Lottery

Terry Presta

, Executive Director, Kansas Lottery

Paul Riley

, Vice President Product Marketing and Interactive Wagering, IGT

32

Retail Optimization:

The In-Store Player Experience

Rebecca Hargrove

, President & Chief Executive Officer,

Tennessee Education Lottery Corporation and Senior Vice President

of the World Lottery Association (WLA)

Max Goldstein

, Vice President Sales, Carmanah Signs

Terry Rich

, Chief Executive Officer, Iowa Lottery

Rick Weil

, Chief Executive Officer, INNOVA Group/Diamond Game

Bishop Woosley

, Executive Director, Arkansas Lottery

34

Retail Innovation: Elevating the Lottery Experience

Pat McHugh

, Senior Vice President, Scientific Games Corp.

41

IGT Aurora Retailer Wizard:

The One Stop Shop for Engaging Lottery Retailers,

Driving Best Practices, and Growing Sales

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