37 / 76
July/August 2016 // PUBLIC GAMING INTERNATIONAL //
37
Sources:ComScore andThe e-TailingGroup,NationalAssociation ofConvenienceStores,andHuffingtonPostMoney
July/August 2016 // PUBLIC GAMING INTERNATI
L //
XX
SalesMaker
team has conducted retail training in 29 jurisdictions and
merchandising programs in 12 jurisdictions. Increasing lottery sales rep
and retailer education and execution at retail significantly lifts
incremental sales. After completing 85 weeks of training for Georgia
Lottery retailers, the initial 200 retailers in the program yielded a net
full-line sales increase of 16 percent over the statewide average when
compared to the same weeks of the previous year. In 2016, the program
expanded to include 150 more retailers in Georgia.
Scientific Games’ investment in innovation is guided by the
knowledge gained through relationships with lotteries and retailers.
The company transfers that understanding – and significant R&D
funds – into new technology and solutions to meet customers’needs.
Informing Innovation
Scientific Games’advanced research and development team, iLab, looks
ahead at trends happening inside and outside the lottery and gaming
industries. McHugh points to the iLab’s work as a key component in
forging the way toward cashless payment innovation for lottery at retail.
Scienti c Games’ iLab team follows trends happening both inside
and outside the lottery and gaming industry.
“The team worked closely with global payments providers and
accelerated our ability to bring our card payment solution to the
lottery market,” he said. “This is a great example of how the iLab
leverages broad commercial relationships and technical execution.
That’s not a simple challenge.”
By collaborating with lotteries, as well as industry and retail
organizations, Scientific Games enables its customers to move the
whole industry forward. The company plays an active role in
leadership working with the North American Association of State
and Provincial Lotteries (NASPL) and other stakeholders to
standardize interfaces for lottery point-of-sale at retail.
“Our history has been to participate in these industry initiatives and
to take them even further by finding productive commercial
partnerships that bring value to our lottery customers,”McHugh said.
From new payment methods and distribution outlets to working
with lotteries and industry organizations, Scientific Games keeps
moving lottery forward through innovation. If the past is any
indication, the industry will continue to evolve as players’preferences
change. Steve Jobs described his approach to innovation as, “Just
figure out what’s next.” Judging by the many firsts Scientific Games
and its customers have launched in the market, the company will
tackle the future by figuring out what’s next.
© 2016 Scientific Games. All Rights Reserved.
TRENDS
Staying Ahead
of Consumers
Consumers now make 51
percent of their purchases
online, excluding
groceries.
44 percent of mobile users
make purchases with their
smartphones.
38 percent of purchases
are cross-channel
(combining in-store and at
least one online channel).
40 percent of purchases at
convenience stores were
cashless in 2015.
Cash payments will drop
to 22.5 percent by 2017.
Sources: ComScore and The e-Tailing Group, National
Association of Convenience Stores and Hu ngton
Post Money.