Published: March 9, 2022

Bob Chapek Doubles Down on Bringing Disney Into Sports Betting Market

During today’s annual shareholders’ meeting, CEO Bob Chapek once again mentioned bringing The Walt Disney Company into the world of sports betting through ESPN, in an effort to attract younger audiences and create new revenue.

Chapek wants to “transform sports broadcasting into [a] multidimensional ecosystem” with betting and the metaverse.

Chapek was also previously quoted saying that Disney must “seriously consider getting into gambling in a bigger way, and ESPN is a perfect platform for this” at the fourth-quarter earnings call.

The Wall Street Journal reported this past summer that ESPN was looking into brand licensing deals with Caesars Entertainment and DraftKings, after already striking a deal to link to their sportsbooks from in 2020.

According to Chapek, Disney is “moving towards a great presence in online sports betting, and given our reach and scale, we have the potential to partner with third-parties in this space in a very meaningful way.”

© Public Gaming Research Institute. All rights reserved.