Published: April 27, 2022

UK National Lottery operator claims 75% retailer satisfaction rating, highest score since 2012 Olympics

Camelot, operator of the National Lottery, is claiming retailer satisfaction scores of 75% for the year 2021 to 2022, rising to 78% in the three months to the end of March.

This is its highest satisfaction score since the 2012 Olympics and comes just weeks after it was announced that Camelot had failed in its bid for the next National Lottery licence, losing out to Czech-owned Allwyn Entertainment, which is due to take over in 2024.

In total, 95% of National Lottery retailers surveyed said they were either satisfied or very satisfied with the level of service provided.

Camelot claims a steady increase in retailer satisfaction can be traced back to its strategic review carried out in 2017, which has now resulted in four-and-a-half years of National Lottery sales growth.

Jenny Blogg, Camelot’s retail director, said: “Our 44,000 retail partners play an absolutely vital role as the face of the National Lottery for players in communities across the UK.

“It’s amazing to see that all of the initiatives we have introduced in recent years to make things better for our retail partners are paying off.”

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